“…Specifically, media factors involve media market or technology availability and individual media factors of audiences' access to media, such as media ownership (Kononova & Chiang, 2015), macro characteristics of media markets (Kononova, 2013) and technology usage (ie, Facebook) (Judd, 2014). Audience factors are often related to socio‐demographic factors and psychological factors, such as age (Lepp et al., 2019), gender (Jeong & Fishbein, 2007), sensation seeking (Jeong & Fishbein, 2007), polychronicity (Deng et al., 2022; Kononova & Chiang, 2015), internet addiction (Lepp et al., 2019) and impulse control (Hayashi & Nenstiel, 2019).…”