OFD platform: consumers’ persuasion based on economic, relational and enjoyment values

Ghanbary, Saeid; Sharifi, Seyed Mahdi; Momeni, S

doi:10.1080/15378020.2021.1950509

Cited by 4 publications

(4 citation statements)

References 51 publications

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“…In general, the results of studies indicate that considering male and female websites can be more successful in satisfying e-consumers (Kim et al, 2019). The marketing literature has long been interested in evaluating gender differences in the use of the Internet and the use of Facebook and other platform (Ghanbary at al., 2021). For example, Gefen and Straub (1997) found significant differences between male and female perceptions of email use.…”

Section: The Effect Of Gender On Cpbmentioning

confidence: 99%

How gender and age can affect consumer purchase behavior? Evidence from A microeconomic perspective from Hungary

Fekete-Farkas¹,

Gholampour²,

Bouzari³

et al. 2021

AD-minister

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The present study aimed to investigate the effect of demographic variables of gender and age on online consumer purchase behavior (CPB) on Facebook in Hungary. The statistical population of the present study consists of Facebook users in Hungary, including Hungarian natives, foreigners residing in this country including students. A sample of 433 online consumers in different age groups was surveyed. The questionnaire was shared via an online link on the Facebook platform and also on various channels. Welch’s t-test was used to examine the gender variable, and Welch and Brown-Forsythe test was used to examine the age variable. The results showed that there was a significant difference between CPB in all age groups and the age group of over 50 years on Facebook. This important result emphasized the importance and impact of social networks as marketing channels on young people. Another important point was the difference between the purchase behaviors of male and female consumers. The results from this research can have implications for businesses in developing their competitive advantages and adopting proper approaches in advertising and marketing campaigns based on the socio-demographic characteristics of people.

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Section: The Effect Of Gender On Cpbmentioning

confidence: 99%

How gender and age can affect consumer purchase behavior? Evidence from A microeconomic perspective from Hungary

Fekete-Farkas¹,

Gholampour²,

Bouzari³

et al. 2021

AD-minister

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show abstract

“…Indeed, using leverage standards has many benefits for motorcycles [8]. One of them makes it easier when washing the motorbike and doing service or modification of the motorbike yourself [9]. Another advantage is that it can make tires durable because tires do not come into direct contact with the floor or asphalt when not in use.…”

Section: Introductionmentioning

confidence: 99%

Redesign of Standard Paddock Motorcycle Products Using the Quality Function Deployment (Q.F.D.) Method

Alamsyah,

Sutoyo

2023

JURIT

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One of the two standard replacement aids for motorcycles is the Standard Paddock. The use of Paddock Standard itself was initially only used on sports or racing motorcycles because it did not have standards attached to the motorcycle. However, after the times and technology, leverage standards are in great demand by motorcycle lovers for daily activities and modifications. This research aims to design Paddock Standard tools that suit the wants and needs of consumers who are functional and able to provide safety, comfort, and convenience for their users. The design of the tool uses the Quality Function Deployment (Q.F.D.) method, which will later become a benchmark in making design concepts. There are two design concepts and one combined concept, where the selected is a combined concept A + B. After users test the concept and prototype of the design product as consumers, the average likes the product concept, which can provide more function than the previous tool. When asked if it can be implemented quickly and use the tool every day, most answer that they will probably use it more often every day.

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“…Social media have become the venue for various aspects of everyday life and people spend a large amount of their time on these platforms [1]; therefore customers' behaviors in these networks are of high importance for business owners as well as policymakers [2]. With further growth of global access to the internet, in addition to investment in mass media and television advertising, companies and brands use social networks as a new platform and business opportunity [3][4][5].…”

Section: Introductionmentioning

confidence: 99%

A SEM-NCA Approach towards Social Networks Marketing: Evaluating Consumers’ Sustainable Purchase Behavior with the Moderating Role of Eco-Friendly Attitude

Ebrahimi¹,

Khajeheian

Fekete-Farkas

2021

IJERPH

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This paper aims to investigate how social network marketing affects consumers’ sustainable purchase behavior (CSPB) while considering the role of Eco-friendly attitude. The statistical population of the study included Iranian users of online social networks with at least one online purchasing experience. An online questionnaire was distributed on Instagram, Telegram, and WhatsApp platforms as the most popular networks in the country. By use of convenience sampling, commonly used in quantitative studies to overcome bias, 450 out of 475 returned questionnaires were acceptable, showing a response rate of 94.7%. The results indicated that an increase in Eco-friendly attitude positively increases the effect of word of mouth on consumers’ sustainable purchase behavior. Meanwhile, Necessary Condition Analysis (NCA) revealed that to reach a 50% level of consumers’ sustainable purchase behavior, six essential necessary conditions are required: an eco-friendly consumers’ attitude at no less than 50%, the trend at no less than 57.1%, word of mouth at no less than 45.5%, interaction at no less than 42.9%, customization at no less than 35.3% and entertainment at no less than 26.7%. Furthermore, the Importance-Performance Matrix Analysis (IPMA) was investigated as a strategic tool. The results of IPMA showed that “buy products that use biodegradable material in packaging”, “buy those products that are picked up and recycled”, and “buy biodegradable products even if they belong to a less well-known company” show desirable performance and high importance and there is a great opportunity for expansion in this area.

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OFD platform: consumers’ persuasion based on economic, relational and enjoyment values

Cited by 4 publications

References 51 publications

How gender and age can affect consumer purchase behavior? Evidence from A microeconomic perspective from Hungary

How gender and age can affect consumer purchase behavior? Evidence from A microeconomic perspective from Hungary

Redesign of Standard Paddock Motorcycle Products Using the Quality Function Deployment (Q.F.D.) Method

A SEM-NCA Approach towards Social Networks Marketing: Evaluating Consumers’ Sustainable Purchase Behavior with the Moderating Role of Eco-Friendly Attitude

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