Of Fans, Friends, and Followers: Methods for Assessing Social Media Outreach in Special Collections Repositories

Griffin, Melanie; Taylor, Tomaro

doi:10.1080/19322909.2013.812471

Cited by 19 publications

(11 citation statements)

References 12 publications

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“…Empirical research reports also indicate the importance of a social media presence for special collections. Griffin and Taylor (2013) conducted a study in May 2012 that analyzed publicly available data from the social media profiles of 125 special collections units of American Research Libraries member libraries. Platforms analyzed in the study were blogs, Flickr, Facebook, Twitter, YouTube, iTunes U, Google+, Pinterest, and HistoryPin.…”

Section: Review Of Published Researchmentioning

confidence: 99%

Hashtag Marbled Monday: A Webometric Analysis of Academic Special Collections Outreach on Instagram

Fulgham¹

2019

SLIS

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Section: Review Of Published Researchmentioning

confidence: 99%

Hashtag Marbled Monday: A Webometric Analysis of Academic Special Collections Outreach on Instagram

Fulgham¹

2019

SLIS

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“…Another study showed that special collection departments in research libraries have succeeded in using social media for promoting purposes. However, they were less successful in developing relationships via social media and engaging with external users (Griffin & Taylor, 2013).…”

Section: Archives and Altmetricsmentioning

confidence: 99%

Utilization of Altmetrics as a Measure of Trust of Archival Data

AlHamad¹

2019

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Altmetrics is a new method that is currently used to capture the impact of published scholarly works based on data visibility on the web as a supplement to traditional bibliometric methods. On the other hand, archives contain venerable data that can be extremely helpful to the scholars and public. However, there is no measurement tool that can measure the value and the impact of archival data. Therefore, the aim of this paper is to explore the potentials of embracing altmetrics as a trusted measure of archival data, especially with the lack of studies on altmetrics adoption by archives and cultural heritage organizations.

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“…to staff investment, whereby special collections use of social media indicates demonstrable increases in visibility within and external to the parent organization. 19…”

Section: Literature Reviewmentioning

confidence: 99%

Marketing Finding Aids on Social Media: What Worked and What Didn't Work

Williamson¹,

Vieira²,

Williamson³

2015

The American Archivist

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Sam Houston State University's Special Collections (SHSU) needed a way to expose finding aids to more users. Using social media to promote online awareness, while simultaneously improving search engine result rankings for the finding aids, seemed like a potential solution to this problem. With this goal in mind, SHSU researchers selected ten social media sites to test the assumption that posting information about finding aids to social media would be an effective marketing strategy. Following three months of posting information about finding aids while tracking user traffic to finding aids from social media sites, the research findings indicate that a combination of certain social media sites, in this case WordPress, Facebook, and Twitter, provides a better marketing strategy for getting the word out about archival collections. Additionally, the researchers confirm that posting to social media improves search engine result rankings for the finding aids. Overall, the SHSU researchers' results concur with the perception that using social media tools is an effective marketing strategy for an organization desiring to promote online awareness and improve search engine result rankings for finding aids.

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Of Fans, Friends, and Followers: Methods for Assessing Social Media Outreach in Special Collections Repositories

Cited by 19 publications

References 12 publications

Hashtag Marbled Monday: A Webometric Analysis of Academic Special Collections Outreach on Instagram

Hashtag Marbled Monday: A Webometric Analysis of Academic Special Collections Outreach on Instagram

Utilization of Altmetrics as a Measure of Trust of Archival Data

Marketing Finding Aids on Social Media: What Worked and What Didn't Work

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