Marketing Finding Aids on Social Media: What Worked and What Didn't Work

Williamson, Felicia; Vieira, Scott; Williamson, James M.

doi:10.17723/0360-9081.78.2.488

Cited by 8 publications

(5 citation statements)

References 7 publications

(8 reference statements)

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“…For instance, they know the current news, show their post to others, chat with other people, like with their friends and so on through social media. Currently, social media has permeated in every communication form and internet [4]. Through social media, people can know the trend of the society.…”

Section: Social Mediamentioning

confidence: 99%

US Cross-Border E-Commerce Marketing Analysis and Future Plans

Chen¹

2023

EHSS

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In recent years, as a result of the impact of Covid-19, the skyrocketing price of raw commodities, and labor costs have become increasingly expensive in America. Furthermore, the globe is a linked whole, it is difficult for all products to be self-sufficient, so many businesses choose to import goods from Southeast Asia or even just build their factories there. Some of them are in the US and some of them might not in the US. But the common thing is that a large part of them don’t know how to market and advertise their companies and products in the US. So, this paper is to aid them with their business. After researching, there are some following tips that can help them. Companies should choose the platforms that suit their budget and marketing goals best. Also, they should target their customers first. Furthermore, they ought to put the advertisements after analyzing users’ demographics. In addition, the choice of bloggers and vloggers should depend on American preferences.

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Section: Social Mediamentioning

confidence: 99%

US Cross-Border E-Commerce Marketing Analysis and Future Plans

Chen¹

2023

EHSS

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“…, М. Кента, M. Тейлора і В. Вайта , А. Каплана і М. Хенлайна , С. Гіларда, М. Моара i П. Блума , Ф. Вільямсона, С. Віейра, Дж. Вільямсона (Williamson et al, 2015) та інших. Не залишаються осторонь питання мережевої комунікації в контексті архівної інтернет-комунікації й українські науковці В.…”

Section: вступunclassified

“…The American Archivist,81(1),[9][10][11][12][13][14][15][16][17][18][19][20][21][22]. Williamson, F., Vieira S., & Williamson, J. (2015)…”

Section: Means Of Archival Internet Communication In the Aspect Of So...mentioning

confidence: 99%

Means of Archival Internet Communication in the Aspect of Social Network Development

Vasylenko¹

2022

Ukr. ž. bìbl. ìnf. nauk

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The maximum use of Internet communication by archival institutions can ensure two-way interaction between the archive and users of its services. In this Internet ecosystem, the archive will have a timely relationship with the society, and through the prism of this relationship, the archival institution will have the opportunity to self-promote, create a new image among the Internet audience and attract potential donors. This effectiveness can be achieved through its own, unique content on online platforms that are part of the network Internet communication system of the archival institution. The aim of the article is to determine effective means of archival Internet communication through the prism of social network accounts. The research methodology is based on the use of general scientific methods, namely synthesis, description, explanation, analysis, and comparison. Scientific novelty. The study describes the content of social network accounts of Ukrainian archival institutions, and provides recommendations for its improvement to advance archival Internet communication. The study is based on the social network accounts of the archives (Facebook, Instagram, Twitter, YouTube) as a source of archival Internet communication. The network activity of 9 central state archives, 24 state regional archives, and the State Archive of Kyiv is analysed. For comparison, the article provides an analysis of the social networks of the US National Archives through which network Internet communication is carried out. The study showed that 9 central archives, 24 regional archives, and the State Archive of Kyiv had Facebook accounts, there are 16 archival institutions on Instagram, 17 on YouTube, and 2 on Twitter. Conclusions. Thus, archival institutions can accumulate their potential to produce quality, interesting, and most importantly unique content in one of the social networks to achieve maximum results in promoting their page on the social network. It is proposed to actively promote Facebook accounts, as the starting data of profiles of this social network are the highest given the number of subscribers and the experience of page administration.

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“…Similarly, best practice and marketing strategy guides have been created to introduce social media to archives and special collections with examples of how to promote collections online [37]. Studies on the effectiveness of this promotion report on traffic to their online finding aids and website, but do not consider how users interact with their online content [39].…”

Section: Social Media Use By Librariesmentioning

confidence: 99%

From Handpress to Handheld: Rare Book and Special Collections Libraries Forming the Libraries of Instagram

Sparks¹,

Bell²,

Bregman³

2020

Proceedings of the Annual Hawaii International Conference on System Sciences

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This paper addresses how Instagram serves as a platform to engage a community of librarians, researchers, and bibliophiles. There is a relative lack of research on Instagram and communities of this kind. Focusing on the development of the Libraries ofInstagram community, we consider the importance of hashtag campaigns in generating a community space. The paper also comments on the way the emblematic nature of Instagram posts resonates with the rare book and special collections community. The case of @Jordan_Library, the Instagram account of a Canadian rare book and special collections library, exemplifies the Libraries of Instagram community and the use of Instagram to build community across the cultural heritage sector and beyond.

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Marketing Finding Aids on Social Media: What Worked and What Didn't Work

Cited by 8 publications

References 7 publications

US Cross-Border E-Commerce Marketing Analysis and Future Plans

US Cross-Border E-Commerce Marketing Analysis and Future Plans

Means of Archival Internet Communication in the Aspect of Social Network Development

From Handpress to Handheld: Rare Book and Special Collections Libraries Forming the Libraries of Instagram

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