US Cross-Border E-Commerce Marketing Analysis and Future Plans

Abstract

In recent years, as a result of the impact of Covid-19, the skyrocketing price of raw commodities, and labor costs have become increasingly expensive in America. Furthermore, the globe is a linked whole, it is difficult for all products to be self-sufficient, so many businesses choose to import goods from Southeast Asia or even just build their factories there. Some of them are in the US and some of them might not in the US. But the common thing is that a large part of them don’t know how to market and advertise their companies and products in the US. So, this paper is to aid them with their business. After researching, there are some following tips that can help them. Companies should choose the platforms that suit their budget and marketing goals best. Also, they should target their customers first. Furthermore, they ought to put the advertisements after analyzing users’ demographics. In addition, the choice of bloggers and vloggers should depend on American preferences.