Occupancy forecasting methods and the use of expert judgement in hotel revenue management

Warren, Rex Nelson

doi:10.31274/etd-180810-5867

Cited by 2 publications

(1 citation statement)

References 42 publications

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“…The sixth study was conducted by Warren (2017) with the research title ''Occupancy Forecasting Methods and the Use of Expert Judgment in Hotel Revenue Management''. This study examines the accuracy of the different time series forecasting methods that were most accurate in previous academic studies of tourist arrivals and earnings per available room.…”

Section: Introductionmentioning

confidence: 99%

Marketing Strategy to Increase Occupancy Rate at The Jayakarta Lombok Beach Resort & Spa, West Nusa Tenggara

Ramadhanty

Suarja

Sudiarta

et al. 2022

injogt

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Purpose: This research aimed to determine the strengths, weaknesses, opportunities, and threats of marketing strategies in increasing occupancy rate at the Jayakarta Lombok Beach Resort & Spa, West Nusa Tenggara, Indonesia. Research methods: The analysis techniques used were quantitative Descriptive Analysis, Qualitative Descriptive Analysis, Internal Factor Analysis Summary (IFAS) Matrix, External Factor Analysis Summary (EFAS) Matrix, Internal - External (IE) Matrix, SWOT Analysis, and Quantitative Strategic Planning Analysis (QSPM) Matrix. Findings: Based on the results of IFAS matrix analysis, the main strength wasobtaining benefits from room usagein line with the reality from which room sales couldincrease hotel revenue. Based on the results of EFAS matrix analysis, the main opportunity was the government's policy related to the COVID19 pandemic with use the hotel as a place of isolation. Implication: The results of IE Matrix analysis put the company in the position of Growth Strategic (Cell II).

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Section: Introductionmentioning

confidence: 99%