Obstacles and Performance of Agribusiness Enterprises: Evidence from South-Kivu Eastern Democratic Republic of Congo

Sadiki, Jacques; Vwima, Stany; Lebailly, Philippe

doi:10.5539/ass.v16n11p7

Cited by 2 publications

(1 citation statement)

References 34 publications

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“…According to Chiles (2020), the practice of improving the quality of agribusiness should focus on the introduction of special digital technologies in production, as the use of such technologies will help improve the commercial result of doing business and, as a result, ensure its long-term functioning. Sadiki (2020) believes that food security in the modern world depends entirely on the transit of the largest agricultural producers. Luhmann (2017) argues that it is strategically important for any country to strengthen its agricultural sector.…”

Section: Literature Reviewmentioning

confidence: 99%

Models for Supporting Agribusiness in the Face of Food Security Threats

Korniyenko¹,

Kurman²,

Pokalchuk³

et al. 2023

J. of Law and Sust. Develop.

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Purpose: The article aims to analyze the peculiarities of communication strategies of Internet marketing, key tools for their implementation, and development prospects in today's dynamic digital environment. Theoretical framework: The communication strategy of Internet marketing of a trading enterprise plays an integral role in improving the corporate strategy, ensuring stable operations in the current economic environment, and forming the competitiveness of the enterprise. The peculiarities of using Internet marketing tools for trade enterprises are the application of a wide range of tools to improve the positioning of the enterprise's brand and increase its penetration into the market of goods. Design/methodology/approach: The method of induction and deduction was used to identify the key prospects for the development of communication strategies for Internet marketing of trade enterprises. Findings: An important research direction is the analysis of the process of formation and organization of the Internet marketing communication strategy based on the practice of using management decisions. The results of the study reveal the achievements of trade enterprises in implementing an advertising campaign, improving the quality of the communication strategy, and the key structural elements necessary for its effective implementation. Research, Practical & Social implications: Due attention is paid to the process of developing a communication strategy through various means of Internet marketing and their use in the digital environment. The article examines the communication strategy and its features in sales policy, advertising campaigns, and brand management as key areas of its manifestation. The use of a communication strategy and its implementation in modern prospects is of strategic importance for a commercial enterprise to ensure its long-term viability. Originality/value: The obtained results of the study may be useful for trade enterprises in organizing and planning their communication strategy for Internet marketing.

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Section: Literature Reviewmentioning

confidence: 99%

Models for Supporting Agribusiness in the Face of Food Security Threats

Korniyenko¹,

Kurman²,

Pokalchuk³

et al. 2023

J. of Law and Sust. Develop.

View full text Add to dashboard Cite

show abstract

Entrepreneurial Potential and Agribusiness Desirability among Youths in South Kivu, Democratic Republic of the Congo

Simbeko

Nguezet²,

Sekabira

et al. 2023

Sustainability

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In the Democratic Republic of Congo (DRC), entrepreneurship in the agriculture sector remains for youth a key pillar for income creation. However, few are attracted by agribusiness despite stakeholders’ efforts toward engaging youth in agriculture. Therefore, this study examines the relationship between entrepreneurial potential characteristics and youth desirability to start an enterprise in agriculture among 514 young people in Eastern DRC. This study revealed that youth in South Kivu have different entrepreneurship potential features and agribusiness desirability levels according to their gender and living area. Hence, the youth’s agribusiness desirability is motivated by an awareness of emerging agripreneurial activities, land ownership, parent involvement in farming activities as a role model, perceived agribusiness as an employment source, management-organizing and opportunistic competencies, market analysis, negotiating, and planning skills. Therefore, efforts to attract youth into agribusiness should focus on the use of media, the creation of awareness of available agribusiness initiatives in their area, and the setup of land policy. This is in addition to putting in place capacity-building programs on entrepreneurial and business skills through incubators, and the formalization of youth agribusiness groups that foster capitalizing experiences between new and accelerated agripreneurial enterprises, with the support of parents and financial institutions, focusing on gender sensitivity, in both rural and urban areas.

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Obstacles and Performance of Agribusiness Enterprises: Evidence from South-Kivu Eastern Democratic Republic of Congo

Cited by 2 publications

References 34 publications

Models for Supporting Agribusiness in the Face of Food Security Threats

Models for Supporting Agribusiness in the Face of Food Security Threats

Entrepreneurial Potential and Agribusiness Desirability among Youths in South Kivu, Democratic Republic of the Congo

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