“…Subjective Evidence Based Ethnography (SEBE) captures the overt behaviour through firstperson perspective (FPP) video recording provided by miniature cameras, called "subcams" (subjective camera: Lahlou, 1999), worn at eye-level by the participants; the mental states are reconstructed by the participants in a "Replay Interview" (RIW) where they watch their own tape and explain. Historically, SEBE is a technique designed to analyse work environments in natural experiments and support action research (Lahlou, Nosulenko, & Samoylenko, 2012;Lahlou, 1999Lahlou, , 2009. It is especially fit for ecological psychology (Barker, 1968;Gibson, 1982;Greeno, 1994;Kaplan, Hooper, & Gurven, 2009;Uexküll, 2010) because it captures the context of situations and its impact on individual behaviour.…”