“…However, extant studies predominantly focus on the various characteristics, practices, and motivations of the websites' users rather than offering methods of analysis of the videos themselves (Adami, 2009;Soukup, 2014). Smets et al (2014) report important advantages in using video as an empirical data source such as allowing researchers to study individuals in their natural setting without being present thereby reducing the potential for observer bias and enhancing Table 3. Then, using an inductive research approach, similar to the coding process described in phase one, we identified video segments representing uncertainty and failure.…”