the interaction between the exciton and a resonant electromagnetic mode gives rise to hybrid excited states which are characterized by an energy level splitting. These states form the upper polariton (UP) and the lower polariton (LP) branches, with a minimum splitting called the Rabi splitting. [1,2] For Wannier-Mott excitons in group III-V semiconductors, the Rabi splitting is typically in the 5-10 meV range. [3][4][5][6][7] On the other hand, for Frenkel excitons in organic microcavities, the Rabi splitting can be 10-100 times larger than the splitting in the inorganic microcavities due to their large binding energy. [8][9][10][11] The large Rabi splitting achievable in organic microcavities allows for strong coupling and polariton BEC to be realized at room temperature. [12][13][14][15][16]18,19] Very recently, important advances such as the development of strongly coupled light-emitting field-effect transistors based on electrical pumping of exciton-polaritons at room temperature have been demonstrated, providing a route toward quantum optoelectronic applications. [17] However, so far, Exciton-polaritons, in which the electronic state of an excited organic molecule and a photonic state are strongly coupled, can form a Bose-Einstein condensate (BEC) at room temperature. However, so far, the reported thresholds of organic polariton BECs under optical excitation are as high as P th = 11-500 μJ cm -2 . One route toward lowering the condensation threshold is to increase the Rabi energy by aligning the molecular transition dipole moments. In this report, it is demonstrated that control of the orientation of a perylene-based discotic dye, which is able to self-organize in mesogenic columnar structures, can significantly enhance exciton-photon interaction and polariton relaxation rate in optical cavities. These results show the importance of the molecular orientation for strong light-matter interactions and provide a promising strategy toward the realization of an organic low threshold polariton BEC system and electrically driven organic polariton BEC.