2014
DOI: 10.5007/1980-4512.2014n29p131
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O que se aprende com as princesas da DISNEY?

Abstract: Resumo: Neste artigo, problematizam-se os modos como imagens femininas são produzidas pelas grandes corporações de brinquedos, focalizando as princesas da Disney. Discute-se o modo como essas imagens estereotipadas produzem efeitos nas subjetividades infantis. A criação dessas personagens está ligada a uma representação do ideal de feminilidade da cultura contemporânea: brancas, ocidentais, heterossexuais, ostentando os ideais da nobreza e da burguesia. Por estarem presentes na cultura lúdica infantil, é preci… Show more

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Cited by 4 publications
(6 citation statements)
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“…Research spotlighting children's perspectives on the centrality of gender during pretend play reveals important information about socialization processes during early childhood ( Baker-Sperry, 2007 ; Hine et al, 2018 ). Princess play is a popular and highly gendered form of early childhood pretend play ( Blaise, 2005 ; Cechin, 2005 ; Kalkman and Clark, 2017 ; Lee, 2015 ; Madrid and Kantor, 2009 ; Wohlwend, 2009 ). In addition to chronicling young girls' engagement in princess play, Wohlwend (2011) research looks at the ways that young boys' participation in this form of pretend play can be restricted by Western gender norms associated with the gender binary.…”
Section: Literature Review: the Gendering Of Children's Playmentioning
confidence: 99%
“…Research spotlighting children's perspectives on the centrality of gender during pretend play reveals important information about socialization processes during early childhood ( Baker-Sperry, 2007 ; Hine et al, 2018 ). Princess play is a popular and highly gendered form of early childhood pretend play ( Blaise, 2005 ; Cechin, 2005 ; Kalkman and Clark, 2017 ; Lee, 2015 ; Madrid and Kantor, 2009 ; Wohlwend, 2009 ). In addition to chronicling young girls' engagement in princess play, Wohlwend (2011) research looks at the ways that young boys' participation in this form of pretend play can be restricted by Western gender norms associated with the gender binary.…”
Section: Literature Review: the Gendering Of Children's Playmentioning
confidence: 99%
“…After all, the problem does not lie in teaching practices that are useful in the private sphere, but in considering that such practices are intrinsic to women, referring to them as a responsibility of girls only, consequently depriving them of other possibilities of existence. In addition, a discussion on how stereotypes affect children's subjectivities is necessary, considering that culture is a social and psychological construction (Cechin, 2014).…”
Section: Representations Of Femininitymentioning
confidence: 99%
“…Created in accordance with the models of a traditional society, we verify that the "first" princesses -Snow White, Cinderella, and Aurora of Sleeping Beauty -fitted the model that corresponded to women exalted, idolized and idealized by men according to a "wife-mother-housewife" profile (Lopes, 2015). In fact, for a long time, in addition to these characteristics linked to the passive role of women in society, other traditional cultural values were incorporated into Disney's stories, such as romantic love, beauty standards, heterosexuality, courage, and kindness (Cechin, 2014).…”
Section: Representations Of Femininitymentioning
confidence: 99%
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“…Para isso, serão utilizadas as concepções de Bruno Bettelheim (1980), Canton (1994), Monaci (1990), Khéde (1990), Coelho (2000) sobre contos de fadas e Riche (1999), e Silva, Diogo e sobre o conto contemporâneo. O estudo sobre adaptação como processo sociocultural de Foucault (1993), Cechin (2014), Larrosa (1996), Silva (2007) servirá como base para análise da adaptação pautada no conceito de Léfévere (2007) sobre a relação entre reescritura e patronagem e a definição de Baker (2005) sobre adaptação local x global, a depender do contexto sociocultural. Estas perspectivas estarão paralelas à pesquisa de Xavier (2003), Eisenstein (1969, Diniz (1999) e Metz (1972) sobre, especificamente, adaptação cinematográfica.…”
Section: Introductionunclassified