Differentiation of job expectations maintained by persons employed in
business entities is also evident with regard to working conditions. Proper
realisation of these expectations does have a notable impact upon employer image
– an attribute of growing significance in the modern Polish labour market. The
focus of this paper is placed on the process of building the employer image, as
expressed in the employer’s observance of employee interests and other activities
designed to increase their job satisfaction. The research is based, predominantly,
on the results of empirical studies on observance of employee interests in business
setting. The findings seem to corroborate the view that an employer’s approach
to the formulation of working conditions is largely influenced by employees’
traits and the attributes of the organisational culture, which both have a notable
impact upon the differentiation of employer images as viewed from the employer’s
standpoint.