O Comércio Eletrônico (E-Commerce): Um Estudo Com Consumidores

Andrade, Marta Cléia Ferreira de; Silva, Naiara Taiz Gonçalves da

doi:10.21714/2236-417x2017v7n1p98

Cited by 11 publications

(10 citation statements)

References 2 publications

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“…O comércio eletrônico (e-commerce) surgiu como uma maneira de ajudar as pessoas, tanto compradores quanto vendedores, revolucionando o mercado e tornando o processo de compra do consumidor mais flexível e ágil com acesso a produtos e serviços de qualquer lugar, sem precisar visitar um ponto físico (Andrade & Silva, 2017). Freire e Salgado (2019) enfatizam que o e-commerce estimula a igualdade entre parceiros no mercado, sendo capaz de criar um ambiente onde os fornecedores, varejistas e distribuidores conseguem englobar várias marcas dentro da mesma plataforma virtual.…”

Section: Desenvolvimentounclassified

Estratégias Utilizadas Por Um Aplicativo De Delivery Para Captação De Clientes Em E-Commerce

Souza¹,

Souza²,

Ventura³

et al. 2023

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Os restaurantes estão inseridos em um ambiente de competitividade, buscando sempre captar novos clientes para atender. Com o avanço de tecnologias; surgimento do e-commerce, e devido ao cenário pandêmico, os aplicativos de delivery se tornaram uma oportunidade de restaurantes migrarem para internet e alcançar mais pessoas. O objetivo desta pesquisa é conhecer as estratégias utilizadas por um aplicativo de delivery, para entender como restaurantes fazem a captação de clientes na cidade de Manhuaçu (MG), avaliar se o público percebe tais ações do aplicativo. Foi realizada uma pesquisa qualitativa e quantitativa, com questionário e entrevistas com os principais atores envolvidos: responsável pelo aplicativo, restaurantes que utilizam a plataforma e consumidores finais. Este estudo permitiu conhecer ações estratégicas de restaurantes dentro do aplicativo de delivery, o fluxo de informações que os usuários tem acesso, bem como o comportamento e critérios de compra dos consumidores. Os consumidores finais apresentaram uma percepção de valor maior pautada em descontos promocionais, a forma de pagamento, facilidade de uso e o fato de efetuarem as compras sem saírem de casa. Os restaurantes entendem como principais aspectos positivos a rapidez em utilizar mais o e-commerce; o aumento de transações a partir da utilização do aplicativo; possibilidade de atender um maior número de usuários. Ressalta-se ainda a insatisfação dos consumidores finais com a demora da entrega dos pedidos, fato este que deve ser revisto pelas organizações.

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Section: Desenvolvimentounclassified

Estratégias Utilizadas Por Um Aplicativo De Delivery Para Captação De Clientes Em E-Commerce

Souza¹,

Souza²,

Ventura³

et al. 2023

Admpg

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“…Ref. (Andrade & Silva, 2017) assessed the experience of ecommerce consumers, concluding that lack of security is the main concern when purchasing online. Alternative research also inferred that e-commerce is highly promising to increase the number of sales.…”

Section: Literature Reviewmentioning

confidence: 99%

Economic analysis of a cosmetic initiative addressing stochastic aspects and risk quantification

2023

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This paper evaluates the economic feasibility of a small/medium-scale cosmetic initiative in a typical Brazilian city. The Brazilian cosmetic sector is very promising for investors, particularly when e-commerce platforms are designed, as virtual sales are the new trend in the sector. Therefore, the required costs to implement an e-commerce platform are considered to guarantee demand for the factory’s productive capacity. While deterministic analysis might provide initial overviews of economic feasibility, there are inherent risks associated with manufacturing. These risks are likely to influence considerably the outcome of economic evaluation, hence, stochastic analysis is performed based on the software Oracle Crystal Ball®. The proposed approach guarantees an accurate and detailed evaluation, as well as solid conclusions regarding the economic feasibility of cosmetic initiatives in Brazil. Results show that such initiatives are highly profitable.

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“…The literature survey showed that the primary variable that influences online purchasing is price (Andrade & Silva, 2017;Ferreira et al, 2018;Teixeira Filho et al, 2020;Lessa et al, 2021;Comin et al, 2014;Ramayah et al, 2018;Vieira, 2019;Chawla & Kumar, 2022;Quarto et al, 2021;Vieira et al, 2020;Costa, 2021;Silva & Napiri, 2020;Mendonça, 2022;Lara-Jiménez et al, 2021;Brandão, 2018.). One of the differences and main attractions of online stores compared to conventional stores is the prices offered, which are cheaper to buy online than in physical stores.…”

Section: Variables That Influence Online Purchasingmentioning

confidence: 99%

“…Determinant factors Andrade & Silva, 2017;Ferreira et al, 2018;Teixeira Filho et al, 2020;Lessa et al, 2021;Comin et al, 2014;Ramayah et al, 2018;Vieira, 2019;Chawla & Kumar, 2022;Quarto et al, 2021;Vieira et al, 2020;Costa, 2021;Silva & Napiri, 2020;Mendonça, 2022;Lara-Jiménez et al, 2021;Brandão, 2018. Price Andrade & Silva, 2017;Ferreira et al, 2018;Comin et al, 2014;Abreu et al, 2022;Costa, 2021;Silva & Napiri, 2020;Mendonça, 2022;Brandão, 2018.…”

Section: Referencesmentioning

confidence: 99%

“…Logistics Oliveira, 2019Vieira, 2019;Ramayah et al, 2018;Quarto et al, 2021;Modesto et al, 2020;Costa, 2021;Silva & Napiri, 2020;Mendonça, 2022. Product Quality Oliveira, 2019Vieira, 2019;Andrade & Silva, 2017;Costa, 2021;Mendonça, 2022;Lara-Jiménez et al, 2021. Variety of Products Quarto et al, 2021Vieira, 2020;Silva & Napiri, 2020;Lara-Jiménez et al, 2021;Brandão, 2018.…”

Section: Practicalitymentioning

confidence: 99%

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Factors Determining the Behavior of E-commerce Users According to the Demographic Aspects of College Students

Da Silva,

Nascimento-e-Silva

2023

J. Professional Business Review

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Purpose: E-commerce is a supply of needs typical of the information age. Based on contemporary technologies, it has represented an up-and-coming channel for multiplying the possibilities of supplying demands practically everywhere on the planet. So that it can be constantly improved, scientists and managers have been concerned with better understanding the behavior of online buyers. In this sense, this study aimed to identify the determining factors of e-commerce according to demographic aspects (purchase frequency, income, paid activity, age, and gender) of university students at an institution in the North of Brazil. Theoretical framework: The study was theoretically based on the factors and variables determining consumer purchasing behavior. Factors as analytical dimensions formed a theoretical architecture, each composed of their respective variables and analysis categories. Design/Methodology/Approach: The method used was a survey, whose population consisted of 51 students enrolled in the second semester of 2022, from which a sample of 47 respondents was extracted, given that the others dropped out of class. Data were collected with a questionnaire with closed questions, the validity of which was checked with a Cronbach's alpha test at 0.82, considered very compliant. The results were generated using the Mann-Whitney U test, given that the behavior of the variables was not regarded as normal by the Kolmogorov-Smirnov and Shapiro-Wilkens tests. The conclusion points to a kind of virtual democracy in which little differentiation can be seen in the factors determining purchases when taken from the point of view of the demographic variables studied. Findings: The results showed no differences in the determining factors of e-commerce regarding paid activity, frequency of purchases, and age. A difference in behavior was detected between men and women regarding price and between those with higher incomes and those with lower incomes regarding practicality. Research, Practical, and Social Implications: The practical implication of the study is that marketing strategies and new product launches offered in the virtual world can be mainly standardized because the demographic differences that impact the behavior of virtual consumers are statistically similar. From a theoretical point of view, the results indicate the need to study other demographic variables to confirm or refute these behavioral uniformities. Originality/Value: The contribution of this study to the science and practice of electronic commerce is the finding that consumers present similar behaviors when considering the demographic aspects of university students, who represent a large portion of virtual buyers.

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O Comércio Eletrônico (E-Commerce): Um Estudo Com Consumidores

Cited by 11 publications

References 2 publications

Estratégias Utilizadas Por Um Aplicativo De Delivery Para Captação De Clientes Em E-Commerce

Estratégias Utilizadas Por Um Aplicativo De Delivery Para Captação De Clientes Em E-Commerce

Economic analysis of a cosmetic initiative addressing stochastic aspects and risk quantification

Factors Determining the Behavior of E-commerce Users According to the Demographic Aspects of College Students

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