Nutrition Labeling and Value Size Pricing at Fast-Food Restaurants: A Consumer Perspective

O’Dougherty, Maureen; Harnack, Lisa; French, Simone A.; Story, Mary; Oakes, J. Michael; Jeffery, Robert W.

doi:10.4278/0890-1171-20.4.247

Cited by 43 publications

(31 citation statements)

References 3 publications

(3 reference statements)

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“…Most current evidence generally seems to suggest either a modest effect or no effect, on consumers, from calorie labeling (e.g., Harnack & French, 2006). 9 But in a study that provides evidence suggestive of a telltale heart effect, Namba et al (2013) combed an archive of publicly accessible web pages for changes in posted menu offerings at fast food restaurants between 2005 and 2011, a period during which several municipalities introduced calorie posting.…”

Section: The Spotlight and The 'Telltale Heart' Effectmentioning

confidence: 99%

Disclosure: Psychology Changes Everything

2014

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Abstract:We review literature examining the effects of laws and regulations that require public disclosure of information. These requirements are most sensibly imposed in situations characterized by misaligned incentives and asymmetric information between, for example, a buyer and seller or an advisor and advisee. We review the economic literature relevant to such disclosure, and then discuss how different psychological factors complicate, and in some cases radically change, the economic predictions. For example, limited attention, motivated attention, and biased assessments of probability on the part of information recipients can significantly diminish, or even reverse, the intended effects of disclosure requirements. In many cases disclosure does not much affect the recipients of the information, but does significantly affect the behavior of the providers, sometimes for the better and sometimes for the worse. We review research suggesting that simplified disclosure, standardized disclosure, vivid disclosure, and social comparison information can all be used to enhance the effectiveness of disclosure policies. Acknowledgments:We thank Saurabh Barghava, Cynthia Estlund and Daniel Schwartz for helpful comments, and Jacob Reisberg and Spencer Baugh for superb research assistance.

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Section: The Spotlight and The 'Telltale Heart' Effectmentioning

confidence: 99%

Disclosure: Psychology Changes Everything

2014

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“…As with restaurant studies, no definitive conclusions can de drawn from these studies of college students, primarily due to inconsistent methodologies and poor assessment tools. Further, in both restaurant and university settings, price, convenience, and taste may be more important than nutrition in influencing food choice (Kolodinsky, et al, 2008;O'Dougherty, et al, 2006).…”

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confidence: 99%

Point-of-Selection Nutrition Information Influences Choice of Portion Size in an All-You-Can-Eat University Dining Hall

Freedman

2011

Journal of Foodservice Business Research

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“…This statement will serve as a disclaimer in reference to the calorie information that is required to be posted by the proposed FDA guidelines. O'Dougherty et al (2006) have shown that almost 62% of the participants supported the law requiring nutrition labeling on the restaurant menus and 34% supported the law requiring restaurants to offer lower prices and smaller options instead of super-sized and larger portions (O'Dougherty et al, 2006). Pulos and Leng (2010) conducted a study investigating whether or not the inclusion of nutrient labeling on restaurant menus would cause consumers to alter their ordering patterns.…”

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confidence: 97%

FDA Ruling and Nutritionally Focused Menus: Alternative Strategies to Comply with the U.S. Federal Guidelines

Davis

Bujisic

Parsa

et al. 2014

Journal of Foodservice Business Research

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Research indicates that 65% of Americans over the age of 20 years old are considered overweight. To address this public health issue, the U.S. Food and Drug Administration has proposed new nutritional guidelines for restaurant menus. This study includes development and redesigning of drive-thru menus to comply with the FDA guidelines. An experiment was conducted using real drive-thru menus from selected nationwide chains complying with FDA ruling and alternative nutritionally focused menus. The first set of experimental menus includes presentation of calorie information for all menu items offered. The second set of experimental menus includes color coded calorie specific menu categories (low, regular, and high). The obtained results indicated that the experimental nutritionally focused drive-thru menus were preferred significantly over the FDA format menus (control group). Consumers made healthier choices (low calorie menus) more often with the Color versions of one or more of the figures in the article can be found online at www. tandfonline.com/wfbr. 283 Downloaded by [University of Sussex Library] at 14:30 08 February 2015 284 M. Davis et al. experimental menus over the FDA suggested format. In addition, consumer preference was higher for the experimental menus in ease of reading, layout, and convenience over the FDA suggested menu format.

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Nutrition Labeling and Value Size Pricing at Fast-Food Restaurants: A Consumer Perspective

Abstract: This convenience sample of fast-food patrons supported nutrition labels on menus. More research is needed with larger samples on whether point-of-purchase nutrition labeling at fast-food restaurants raises perceived importance of nutrition when eating out.

Cited by 43 publications

References 3 publications

Disclosure: Psychology Changes Everything

Disclosure: Psychology Changes Everything

Point-of-Selection Nutrition Information Influences Choice of Portion Size in an All-You-Can-Eat University Dining Hall

FDA Ruling and Nutritionally Focused Menus: Alternative Strategies to Comply with the U.S. Federal Guidelines

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