This article highlights the 'synergistic' use of experimental fluid dynamics (EFD) and computational fluid dynamics (CFD), where the two sets of simulations are performed concur rently and by the same researcher. In particular, examples from the area of ground effect aero dynamics are discussed, where the major facility used was also designed through a combination of CFD and EFD. Three examples are than outlined, to demonstrate the insight that can be obtained from the integration of CFD and EFD studies. The case studies are the study of dimple flow (to enhance aerodynamic performance), the analysis of a Formula-style front wing and wheel, and the study of compressible flow ground effect aerodynamics. In many instances, CFD has been used to not only provide complementary information to an experimental study, but to design the experiments. Laser-based, non-intrusive experimental techniques were used to provide an excellent complement to CFD. The large datasets found from both experimental and numerical simulations have required a new methodology to correlate the information; a new post-processing method has been developed, making use of the kriging and co-kriging estima tors, to develop correlations between the often disparate data types.