Nowness Service in Religious Travel Agents

Abstract

Service and experience playas an important role in hospitality sector. Nowness service defines as a costumer centric and fostering value added to service given to the customers. Newness facilitating customers to have different and satisfy experience. Activating newness can generate advantage of real time experience. This study aimed to analyze how newness service and real time experience can improve tourism marketing performance. This study contributes to marketing theory by describing how the combination of technology, (digital services via nowness service) supports real-time experience through social media and other digital platforms in improving. The core purpose of this paper is to explore " nowness services" and support the development of a real-time service ecosystem, through examining new and real-time interactions through social media and other digital platforms.This research conduct in 102 travel agents in java, data obtained analize using Sem PLS software analysis. Nowness service in religious travel agents are expected to be relevant in experience enchantments for its customers and fostering sustainable tourism marketing. Real time experience will achieve the sustainable tourism marketing.this paper make best practice contribution to the wider tourism and hospitality industries and destination to adopt dynamic and agile methodology for co-creating real time value.