“…With the increasing awareness on the part of many researchers and experts in halal business (Smith, 2007), many academic researches and discourses have been done, such as on halal food supply chains (Omar and Jaafar, 2011), innovation in halal logistics services (Jaafar et al, 2011), training in halal logistics (Pahim et al, 2012), willingness to pay for halal logistics (Kamaruddin et al, 2012), halal food supply chain integrity (Zulfakar et al, 2012), halal packaging (Talib and Johan, 2012), and halal transportation (Tan et al, 2012a(Tan et al, , 2012b. Recognition of the halal supply chain as a field in academic research is undoubted (Pahim et al, 2012), and consumers' consumption trends are now not only focused on halal products but also halal logistics and supply chains (Kamaruddin et al, 2012). There are several main principles of halal logistics to ensure the integrity of halal during shipment, for instance: both the physical and the virtual segregation of the products inside warehouses and during transportation, the guarantee that halal goods are not mixed with non-halal products, strict internal audits conducted to maintain quality service, and a system for the real-time tracking of the goods (Tieman et al, 2012).…”