‘Not your daughter’s Facebook’: Twitter use at the European Society of Cardiology Conference 2018

Hudson, Sarah; Mackenzie, Graham

doi:10.1136/heartjnl-2018-314163

Cited by 31 publications

(27 citation statements)

References 6 publications

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“…A more recent cancer conference in the UK (#NCRI2018) did not identify pharmaceutical or biotech tweeters among its top influencers in a NodeXL extract 17. Analysis of previous conferences on other topics, including infectious diseases and cardiology, has not illustrated a similar level of commercial influence 18–20…”

Section: Discussionmentioning

confidence: 98%

European Society for Medical Oncology (ESMO) 2018 Congress Twitter analysis: from ethics to results through the understanding of communication and interaction flows

et al. 2020

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BackgroundTwitter is a microblogging service providing a platform for social networking. For medical information, Twitter is an interesting channel for sharing and spreading information and as an engagement platform for different stakeholders. Benefits and caveats of uncontrolled medical information must be carefully pondered, considering the possible intended and unintended adverse outcomes of uncontrolled influencing. The aim of this study was to describe the non-commercial content shared on Twitter and to analyse the level of influence of commercial tweeters during the European Society of Medical Oncology (ESMO) 2018 annual meeting held in Munich.Design/methodologyA retrospective analysis of the tweets shared in the period 19–23 October 2018 indexed with the hashtag #ESMO18 or #ESMO2018 was performed; methodology of systematic reviews was mirrored. Commercial tweeters (pharmaceutical and biotechnology companies, device manufacturers and spam tweeters) were excluded from the primary analysis, and only non-commercial tweets from and about the congress were included. Tweets were analysed using a network analytical tool (NodeXL).ResultsA total of 7100 tweets posted by 1334 tweeters were identified for the period of interest. Less than 10% of tweeters were identified as commercial, posting 15.7% of tweets and receiving almost one-quarter of retweets. However, pharmaceutical and biotech tweeters were substantially less likely to be mentioned by other tweeters. All of the top 10 retweeters of non-commercial content were clinicians and/or professional organisations, in stark contrast with the commercial content.ConclusionsThe use of social networks in medical meetings, including oncology, is increasing for real-time communication and informed opinion-making. The uncontrolled spread of information on Twitter can both stimulate discussions on non-official and non-canonical channels of communication and provide uncontrolled influencing of diverse stakeholders. The disclosure of financial declarations of interest on Twitter could enhance the transparency of the information, as is already happening in medical journals.

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Section: Discussionmentioning

confidence: 98%

European Society for Medical Oncology (ESMO) 2018 Congress Twitter analysis: from ethics to results through the understanding of communication and interaction flows

et al. 2020

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“…17,25 Furthermore, the direct relationship between tweeters can be analyzed using NodeXL, which is a popular means of visualizing connections. 14,26 Although the meaning of visualization is not clear at the moment based on previous literature, we might, for example, consider analyzing network centrality by comparing with co-authorship networks in the future. 27…”

Section: Discussionmentioning

confidence: 99%

“…11 Finally, several cardiovascular societies have also started using Twitter. [12][13][14] The main content was conference-related education, which might be beneficial for many Twitter users including both specialists and non-specialists. 14 In addition to doctors, other healthcare professionals also engage in the use of the platform.…”

Section: Recent Trend Of Tweeting the Meetingmentioning

confidence: 99%

Potential Role of Twitter at an Annual Congress in Japan　― Narrative Literature Review of “Tweet the Meeting” ―

et al. 2019

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Background: Twitter has become increasingly popular at annual medical congresses as a platform to communicate to attendees. In contrast, Twitter is not as frequently used in Japan as compared with other countries. Herein, we reviewed the literature and discuss the potential role and risks of "tweet the meeting" in Japan. Methods and Results: We performed a literature review to consider the recent trend of tweeting the meeting, including benefits and how to tweet, as well as potential risks. Upon officially deciding to tweet the meeting, a number of societies and professional organizations developed strategies to enhance the attendees' experience using multiple modalities and guides. Although there are several risks, we provide a concise guide to tweeting the meeting for the Japanese audience, which could be useful for understanding what should be done before and during a conference. Conclusions: The use of Twitter at medical congresses has many possibilities, and there are numerous potentials in many areas. We should discuss this in the light of the benefits for congress attendees in Japan.

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“…Also in this issue, the Cardiology in Focus section includes an article about using twitter effectively to follow the cardiology literature and communicate with colleagues, especially during medical conferences 9. We welcome our new Cardiology in Focus section editors -- Clare Coyle, Sarah Hudson, and Victoria Stoll -- and look forward to many more interesting articles over the coming year.…”

mentioning

confidence: 99%

Heartbeat: Time to switch from aortic valve area to aortic valve index?

Otto

2019

Heart

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‘Not your daughter’s Facebook’: Twitter use at the European Society of Cardiology Conference 2018

Cited by 31 publications

References 6 publications

European Society for Medical Oncology (ESMO) 2018 Congress Twitter analysis: from ethics to results through the understanding of communication and interaction flows

European Society for Medical Oncology (ESMO) 2018 Congress Twitter analysis: from ethics to results through the understanding of communication and interaction flows

Potential Role of Twitter at an Annual Congress in Japan　― Narrative Literature Review of “Tweet the Meeting” ―

Heartbeat: Time to switch from aortic valve area to aortic valve index?

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‘Not your daughter’s Facebook’: Twitter use at the European Society of Cardiology Conference 2018

Cited by 31 publications

References 6 publications

European Society for Medical Oncology (ESMO) 2018 Congress Twitter analysis: from ethics to results through the understanding of communication and interaction flows

European Society for Medical Oncology (ESMO) 2018 Congress Twitter analysis: from ethics to results through the understanding of communication and interaction flows

Potential Role of Twitter at an Annual Congress in Japan ― Narrative Literature Review of “Tweet the Meeting” ―

Heartbeat: Time to switch from aortic valve area to aortic valve index?

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Potential Role of Twitter at an Annual Congress in Japan　― Narrative Literature Review of “Tweet the Meeting” ―