Potential Role of Twitter at an Annual Congress in Japan　― Narrative Literature Review of “Tweet the Meeting” ―

Abstract

Background: Twitter has become increasingly popular at annual medical congresses as a platform to communicate to attendees. In contrast, Twitter is not as frequently used in Japan as compared with other countries. Herein, we reviewed the literature and discuss the potential role and risks of "tweet the meeting" in Japan. Methods and Results: We performed a literature review to consider the recent trend of tweeting the meeting, including benefits and how to tweet, as well as potential risks. Upon officially deciding to tweet the meeting, a number of societies and professional organizations developed strategies to enhance the attendees' experience using multiple modalities and guides. Although there are several risks, we provide a concise guide to tweeting the meeting for the Japanese audience, which could be useful for understanding what should be done before and during a conference. Conclusions: The use of Twitter at medical congresses has many possibilities, and there are numerous potentials in many areas. We should discuss this in the light of the benefits for congress attendees in Japan.

Relationship Between Official Twitter Ambassadors and the Number of Retweets in the Annual Congress ― “Tweet the Meeting” ―

“…2 Although the relationship between allocated healthcare specialists and Twitter dissemination has been studied in the area of journal article citations, the impact of allocated Twitter T he use of Twitter at annual congresses is increasing, and it is especially popular for disseminating presentation materials and related links, including published articles. 1 These activities have been described as "tweeting the meeting" and have resulted in information diffusion and the development of complex networks among Twitter users through retweeting and mutual follows. 1,2 Several measures, such as retweets, mentions, and impressions, can be considered as metrics for the potential impact of "tweet the meeting" actions.…”

“…1 These activities have been described as "tweeting the meeting" and have resulted in information diffusion and the development of complex networks among Twitter users through retweeting and mutual follows. 1,2 Several measures, such as retweets, mentions, and impressions, can be considered as metrics for the potential impact of "tweet the meeting" actions. Among these metrics, the retweet count, which is the number of times the tweet has been retweeted, is a frequently used measure of the effec-A to B).…”

Impact of Tweet Content on the Number of Retweets ― “Tweet the Meeting 2022” ―

“…We extracted tweets using the Twitter Archiving Google Sheet (TAGS), which accesses the Twitter application programming interface (API) and records information regarding tweets and retweets for up to the previous 7-10 days, to a maximum of 18,000 tweets and retweets, as described in the previous study. 7 Relevant tweets were extracted using the conference-specific hashtag #22JCS. The 2022 Annual Meeting of the JCS was held virtually due to the increasing number of COVID-19-infected patients.…”

Impact of Tweeting Summaries by the Japanese Circulation Society Official Account on Article Viewership ― Pilot Trial ―

“…After 1 : 4 PSM using nearest neighbor matching 2019 and published 10 rules for effective and safe social networking to promote Twitter activities for JCS members. [7][8][9] In 2020, the number of official account followers reached 11,000. In March 2021, the JCS implemented a new system to collect Twitter summaries (i.e., brief summaries of articles being published that are to be tweeted by the official account) to more effectively promote accepted articles in the official journals.…”