Not just a mother: embodied and positional aspects of consumer learning from a practice perspective

Politicising the study of sustainable living practices

“…Politicising the study of consumer practices is a question of extending our conceptual and empirical focus beyond the current emphasis placed on the teleoaffective structure as a way of understanding the range of normativized and hierarchically ordered ends, projects and tasks, emotions and even mood that governs practices, to asking why those specific arrangements emerged and identifying the social technologies -legal, disciplinarian, security -dispensed to produce them. This approach leads us to ask, for example, what are the social technologies that produce the specific alignments guiding mothering (Molander 2017) or self-monitoring (Pantzar and Ruckenstein 2015)? Put differently, if the teleoaffective structure allows us to understand what shared understandings bind acceptable uses, ends and suitable range of emotions in practice, regimes of practices and the dispositive equips us to understand the power infused processes that produce those alignments.…”

Intersectional research stories of responsibilising the family for food, feeding and health in the twenty-first century

“…Consequently, this shifts our ideas about fatherhood. This can be seen in the case of stay-at-home dads (Coskuner-Balli and Thompson, 2013) and single dads (Harrison et al, 2012;Molander, 2017) who undertake domestic responsibilities for family life, including feeding their families. Molander (2018) Molander (2018) notes, 'convenience did not lead to less care'.…”

“…Feeding the familyall the forms of provisioning involved and the associated tasks (e.g. writing shopping lists that cater for everyone's tastes; working within the budget; planning menus that accommodate the preferences and activities of all family members (Molander's [2011(Molander's [ , 2017 study of single Swedish mothers); shopping (Miller's [1998] study of London families); and ensuring healthy diets for the family; preparing the disheswhether from scratch or otherwisefeeding the family involves significant levels of labour and links with McMahon's (1995) view above about how the social world of caring connections is closely associated with the production of sociability as noted by DeVault (1991) in her Chicago study of feeding the family.…”

“…Consequently, this shifts our ideas about fatherhood. This can be seen in the case of stay-at-home dads (Coskuner-Balli and Thompson, 2013) and single dads (Harrison et al, 2012;Molander, 2017) who undertake domestic responsibilities for family life, including feeding their families. Molander (2018) found that single fathers in Sweden retained their professional identity and were not stigmatised by domestic work in the same way as Coskuner-Balli and Thompson's stay at home dads, who had lost their breadwinner identity (although the fathers in their US sample did see meal preparation as part of "masculinizing domesticity").…”

Smartphone crises and adjustments in a virtual P3 community –doingsustainability oriented smartphone consumption

“…Marketing and consumer research often implies that community contexts embed specific practices. Such studies increasingly feature social practice theory approaches to consumption, be they discursive (Hartmann et al, 2015) or non-discursive (Molander, 2017;Murphy & Patterson, 2011). However, most studies stop short of methodologically distinguishing discursive practices online from non-discursive everyday practices.…”