Smartphone crises and adjustments in a virtual P3 community –doingsustainability oriented smartphone consumption

Abstract

Sustainability marketing research on collective consumption practices has often examined on-site actions, leaving aside online activity within brand communities. This study focuses on the online practices of communities to explain on-site sustainable practices. Online communities, which address global sustainability issues in the market, have been considered platforms for ethical consumerism for some time, yet we lack an understanding of how consumer discourse translates into practice. The research adds to the literature on online community practices by grounding it in on-site practices. The notion of community practices, which are guiding participants to make adjustments towards sustainable practices, holds potential for transformations towards sustainability. The practical implications of the research are laid out in the concluding section.

Defining customer experiential knowledge and its dimensions: a conceptualization starting from a netnographic study of specialty coffee blogs

“…For example, bloggers switching from disposable to reusable cups to behave more sustainably, need to modify their current behavior by introducing new habits such as “cleaning the cup after use,” “carrying the cup around all day” and “remembering the cup in the morning.” Bloggers willing to modify their habits would then readjust their routine introducing new actions such as “leaving a sticky note to remember the cup” (Svenson, 2018). The introduction of a new action – e.g.…”

“…The emerging themes were then deductively analyzed within the context of the extant literature (Taylor and Bogdan, 1984) and reorganized into more abstract aggregate dimensions relevant to identify how their narratives incorporate types of tacit knowledge, which could be associated with experiential dimensions (Gioia et al , 2013). For example, the aggregate dimension “action-oriented practices and sustainable behaviors,” which discusses how the introduction of more sustainable behaviors would create a disruption to the functional elements of bloggers consumption practices, incorporates 2nd order themes such as “barriers preventing the adoption of reusable practices” (Svenson, 2018), “solutions for pods reusability,” “solutions for recycling pods and bags,” “behavioral adjustments for the adoption of reusable practices,” “reusability as a normative social convention” (Table 4). The 2nd order theme “barriers preventing the adoption of reusable practices” incorporates first-order concepts emphasizing functional difficulties experienced by bloggers in the adoption of reusable cups (bulky, leaking, hard to clean, etc.…”

Do connoisseur consumers care about sustainability? Exploring coffee consumption practices through netnography

“…In fact, Svenson (2018) argues how, for a sustainable action to become embodied into a practice, it first needs to become a deeply culturally embedded and collectively accepted social convention. Consumers will then feel a normative engagement towards its adoption.…”

High-tech offers on ecommerce platform during war in Ukraine

“…Another type of research relates to sustainable smartphone practices. Svenson [13] focused on growing potential for proper usage of high-tech, enabling customer to be more aware to environmental needs than to consumerism. Unfortunately, the qualitative type of research makes impossible comparison between different timepoints and type of phones.…”