Not all posts are treated equal: An empirical investigation of post replying behavior in an online travel community

Fang, Jiaming; Chen, Lei; Wang, Xiaoyuan; George, Benjamin

doi:10.1016/j.im.2018.04.003

Cited by 39 publications

(34 citation statements)

References 66 publications

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“…Unlike other social media platforms that are often centered on tight social relationships, social Q&A websites are typically based on loose social connections between community members who share a common interest. It is especially important to understand what makes an answer popular, as it would facilitate the maintenance of a vibrant web-based community on social Q&A platforms [ 18 ]. However, little research effort has been made to examine the popularity of predictors of health-related answers, not to mention the answers about the HPV vaccine topic.…”

Section: Introductionmentioning

confidence: 99%

“…Behavioral engagement of users (eg, voting and commenting) on social Q&A platforms is a key driver of platform growth and its long-term success [ 18 ]. The quality of answers on these platforms is critical for users’ engagement with the content and the platform.…”

Section: Introductionmentioning

confidence: 99%

“…In this study, we define content vividness as the amount of sensory information (eg, image) provided in an answer. Fang et al [ 18 ] argued that content vividness is useful for attracting the attention of users by increasing information richness and visual richness. On social media platforms, the vividness of a post is commonly evoked by multimedia, such as pictures or videos.…”

Section: Introductionmentioning

confidence: 99%

“…Applying this theory to the social Q&A context, users might feel obligated to pay back the contributors who share knowledge in an answer, especially when they perceive that the answer successfully fulfills their information needs through a detailed description and some visual aids. Post replying is the most common repaying behavior because it can promote the recognition and reputation of contributors [ 18 ]. Many studies have demonstrated that health-related content on social media predicts user social engagement, such as sharing or commenting [ 4 , 24 ].…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Factors Influencing the Popularity of a Health-Related Answer on a Chinese Question-and-Answer Website: Case Study

Li¹,

Zheng²,

Duan³

2021

J Med Internet Res

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Background Social question-and-answer (Q&A) sites have become an important venue for individuals to obtain and share human papillomavirus (HPV) vaccine knowledge. Objective This study aims to examine how different features of an HPV vaccine–related answer are associated with users’ response behaviors on social Q&A websites. Methods A total of 2953 answers and 270 corresponding questions regarding the HPV vaccine were collected from a leading Chinese social Q&A platform, Zhihu. Three types of key features, including content, context, and contributor, were extracted and coded. Negative binomial regression models were used to examine their impact on the vote and comment count of an HPV vaccine–related answer. Results The findings showed that both content length and vividness were positively related to the response behaviors of HPV vaccine–related answers. In addition, compared with answers under the question theme benefits and risks, answers under the question theme vaccination experience received fewer votes and answers under the theme news opinions received more votes but fewer comments. The effects of characteristics of contributors were also supported, suggesting that answers from a male contributor with more followers and no professional identity would attract more votes and comments from community members. The significant interaction effect between content and context features further showed that long and vivid answers about HPV vaccination experience were more likely to receive votes and comments of users than those about benefits and risks. Conclusions The study provides a complete picture of the underlying mechanism behind response behaviors of users toward HPV vaccine–related answers on social Q&A websites. The results help health community organizers develop better strategies for building and maintaining a vibrant web-based community for communicating HPV vaccine knowledge.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Factors Influencing the Popularity of a Health-Related Answer on a Chinese Question-and-Answer Website: Case Study

Li¹,

Zheng²,

Duan³

2021

J Med Internet Res

View full text Add to dashboard Cite

show abstract

“…In addition, users' active participation in providing feedback is an important predictor of knowledge contribution in online communities (Chen et al, 2019). The number of feedbacks received by a knowledge contributor can suggest the degree of a sense of connectivity with peers and belonging to the online community (Fang et al, 2018). Receiving comments from peers is related to newcomers' involvement in ongoing participation and existing users' subsequent engagement in community activities (Bornfeld and Rafaeli, 2019).…”

Section: Introductionmentioning

confidence: 99%

User’s feedback contribution to enhance professional online community: a motivational process

Zhang

Wang

Techatassanasoontorn

2019

VJIKMS

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Purpose The purpose of this study is to investigate the motivational process underlying users’ intention to provide feedback on user-contributed knowledge in professional online communities. User feedback can serve as a means of indicating the credibility of the online content, which can help community members in their knowledge-seeking process. Adopting such a user feedback mechanism is beneficial for users to identify relevant and credible content efficiently and for an online community to sustain itself. Design/methodology/approach Drawing on self-determination theory, an integrated model is proposed. In this model, behavioural intention is defined as the consequence of motivational orientations whose antecedences include various social factors. The model is empirically tested using survey data collected online and the structural equation modelling techniques. Findings The results show that users’ intention to provide feedback is primarily influenced by autonomous motivation. Autonomous motivation is in turn affected by social factors, including reciprocity, online reputation, trust in the user involvement mechanisms and affective and normative community commitments. Originality/value This study adds value to prior studies by stressing the significance and feasibility of user feedback in helping members of professional online communities with their knowledge-seeking process. It also contributes to the literature on user participation in these communities by showing the efficacy of a motivational process perspective and the role of motivational orientations, in particular, in explaining users’ behavioural intention.

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The Impact of Game Peripherals on the Gamer Experience and Performance

Wagner

2019

Augmented Cognition

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Not all posts are treated equal: An empirical investigation of post replying behavior in an online travel community

Cited by 39 publications

References 66 publications

Factors Influencing the Popularity of a Health-Related Answer on a Chinese Question-and-Answer Website: Case Study

Factors Influencing the Popularity of a Health-Related Answer on a Chinese Question-and-Answer Website: Case Study

User’s feedback contribution to enhance professional online community: a motivational process

The Impact of Game Peripherals on the Gamer Experience and Performance

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