Normalizing inequality: portrayals of women in the Israeli media

Lemish, Dafna

doi:10.1080/13531040212331295882

Cited by 11 publications

(6 citation statements)

References 7 publications

(7 reference statements)

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“…Furthermore, there is ample research evidence showing that advertisements present women as an object, most particularly a sexual object (e.g., First, 1998;Lemish, 2002) and proffer traditional and degrading stereotypes of women that accord with the two poles in the dichotomous perception of women in the patriarchal view: the Madonna, the mother and housewife (e.g., Furnham & Twiggy, 1999;Scharrer, Kim, Lin & Liu, 2006); and the "whore" (e.g., Gill, 2007;Macdonald, 1995). This also holds true for Israel (e.g., Weiman, 2000).…”

Section: Representations Of Women In Advertisements: the Feminist Permentioning

confidence: 99%

“I'm Not Influenced by Ads, But Not Everyone's Like Me”: The Third-Person Effect in Israeli Women's Attitude Toward TV Commercials and Their Images

Barak-Brandes

2011

The Communication Review

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In this article the author examines expressions of the third-person effect found in an extensive feminist reception study investigating, for the first time, how Israeli women interpret images of women and femininity in TV commercials. Adopting the feminist and interpretive approach, the qualitative study was based on in-depth personal interviews with Israeli women from diverse cultural, economic, and social backgrounds. Grounded theory methodology, used for analysis of the interviews, revealed unexpected expressions of the third-person effect in the women's discourse on the potential influence of the images on different categories of "others." The article presents this evidence and discusses its significance in the Israeli sociocultural context. As such, it uses different methodology in examining expressions of third-person effect than is traditionally used in this field. This article is positioned at the intersection of the feminist tradition, audience (reception) studies and third-person effect (TPE) research. It examines expressions of the TPE found in an extensive feminist reception study, questioning, for the first time, how Israeli women interpret images of women and femininity in TV commercials and how these interpretations are associated

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Section: Representations Of Women In Advertisements: the Feminist Permentioning

confidence: 99%

“I'm Not Influenced by Ads, But Not Everyone's Like Me”: The Third-Person Effect in Israeli Women's Attitude Toward TV Commercials and Their Images

Barak-Brandes

2011

The Communication Review

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“…At the same time, we cannot ignore the fact that these representations can be seen to express a lack of respect for the intelligence and emotional stability of mothers, along with criticism of their inability to make calculated decisions. Such an attitude is in line with the stereotypical representations of women in the media and advertisements, an issue that has been addressed repeatedly by feminist critique (e.g., Gill, ; Lemish, ).…”

Section: Choice Freedom Dilemmas: a Natural And Universal Motherhood?mentioning

confidence: 99%

Ideologies of Motherhood in Contemporary Israeli TV Commercials

Barak-Brandes

2016

Communication, Culture & Critique

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“…The stress on Elliott’s domestic role emphasised her emotional behaviour. Highlighting her love of cooking, compassion for her friends and closeness to her family located her ‘within the world of emotions, where rational thought is lacking and behaviour uncultivated’ (Lemish, 2002: 111). This emotional rhetoric was emphasised in the coverage of the women but muted in the representation of the men as reflected in the tributes by their superiors.…”

Section: Gendered Death On the Frontlinementioning

confidence: 99%