Norm activation and self-interested process in ethical behaviours for animal tourism: exploring the function of animal co-creation and Asian cultural values

Meng, Bo; Chi, Xiaoting; Kim, Jinkyung Jenny; Untaru, Elena Nicoleta; Han, Heesup

doi:10.1080/13683500.2023.2220955

Cited by 6 publications

(1 citation statement)

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“…After a comprehensive literature review of consumers motives behind buying green apparels the researchers found that the injunctive social norms had a significant contribution towards moral personal norms and subsequent purchasing environmentally friendly apparels . Meng et al (2023 suggested that normative influences personal norms, combined with intrapersonal characteristics, influence green consumer behavioural intentions. In the same way, the social dilemma theory posits and suggest to provide additional and deep insight of motivation that define consumer actions (Miranda-Rodríguez et al, 2023).…”

Section: Injunctive Normsmentioning

confidence: 99%

Effect of Social Norms and Psychological Factors on Consumer Green Buying Intentions: The Mediating Role of Personal Norms an Entrepreneurial Perspective

Yawar Abbas,

Tasawar Javed,

Aemin Nasir

2024

JEBV

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The prime concern of the present study entails exploring the various factors that relate to the social and psychological perspectives that derive from personal norms and influence the behaviour of consumers towards the purchase of products and the adoption of green services and products that address environmental concerns. This research effort contributes to creation of knowledge with mediation effect of consumer personal norms among samples from developing countries. The data was collected cross-sectionally from consumers of Dolmen Mall Karachi, Pakistan. The researcher approached 330 individuals under probability sampling, and data was collected through questionnaire in malls. This research paper utilized PLS-SEM for the analysis of collected data. The entrepreneurial perspective has the tendency to influence the behavior of consumers and employees. The firms strive to incorporate innovative initiatives for business operations from the entrepreneurial perspective. The firms face a number of issues, problems, and challenges and find the solution in an entrepreneurial approach that firms incorporate in their strategic management. Similarly, it has been argued that the entrepreneurial approach enables the firms to devise innovative solutions and has the tendency to influence the green buying intentions. The results found that personal norms predict buying intentions, and formerly descriptive social norms, injunctive social norms, and biospheric values directly predict consumer personal norms. However, consideration of future consequences could not show any influence on personal norms. The results supported the mediating role of personal norms between descriptive social norms, injunctive social norms, biospheric values, and buying intentions. The results of this study provide important insights to green product researchers, marketers, and policymakers. Marketers can get guidance to design effective marketing strategies by focusing on consumer-related descriptive and injunctive social norms and biospheric values. The study also highlights its implications and limitations as well as the suggestions for future research.

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Section: Injunctive Normsmentioning

confidence: 99%