Exploring travelers’ readiness to adopt cryptocurrency payment (vs mobile payment)

Effects of AI ChatGPT on travelers’ travel decision-making

“…Positive experiences with ChatGPT likely contribute to increased confidence, creating trust and leading to a higher intention to be loyal to the new technology for future travel demands. The results correspond to those of previous studies (Chua et al , 2023; Kim et al , 2021; Kim et al , 2023b; Quan et al , 2023; Ukpabi et al , 2019), which explained consumers’ attitudes and behavioral intentions in the process of accepting a new technology. Even though consumers tend to feel fearful about adopting a new technology, they easily and gradually accept it through continuous experience and learning.…”

“…The results correspond to those of previous studies (Chua et al, 2023;Kim et al, 2021;Kim et al, 2023b;Quan et al, 2023;Ukpabi et al, 2019), which explained consumers' attitudes and behavioral intentions in the process of accepting a new technology. Even though consumers tend to feel fearful about adopting a new technology, they easily and gradually accept it through continuous experience and learning.…”

“…This study's findings support the notion that prior experience with ChatGPT plays a crucial role in shaping travelers' intention to use the system in the future. The findings align with those of most studies that tested the adaptability of theories or models pertaining to new technology adoption (Carvalho and Ivanov, 2023;Quan et al, 2023;Tavitiyaman et al, 2022) even though this study did not adopt the TAM totally, in that user experience and familiarity significantly facilitated travelers' perceptions of a new technology's usefulness and ease of use, which are important in the new technology diffusion process.…”

“…In the previous comprehensive studies on theories used to examine consumers' behavioral intention to adopt technology, the TAM is the dominant theory (Lai, 2017;Quan et al, 2023).…”

“…Tavitiyaman et al (2022) found that educational level and past experience had an interactive effect on the perceived usefulness of hotel technologies in terms of offering precise information and facilitating communication across different languages. Quan et al (2023) found that perceived usefulness and perceived ease of use contributed to explaining attitudes to mobile payments and cryptocurrency payments. Perceived usefulness and ease of use after experiencing new technology thus enhance intention to keep using the new technology because the attributes can reduce perceived risks in situations involving less human service provision and increased online, mobile, AI or robot service (Chua et al, 2023):…”