“…Gouveia, Milfont, & Guerra, ; Hofstede, ; Inglehart, ; Rokeach, ; Schwartz et al, ), while articulating their connections to human attitudes (Maio, Olson, & Bernard, ) and actions (Hitlin & Piliavin, ). Research has also shown how value differences are related to idiosyncratic social experiences and the sociocultural context of each person (Gouveia et al, ), in addition to biological and neurological factors (Leszkowicz, Linden, Maio, & Ihssen, ; Schermer, Vernon, Maio, & Jang, ; Zacharopoulos et al, ; Zahn et al, ). However, despite these advances, research has not examined the crucial question of how people conceptually map their values.…”