Privately owned lands are a battlefield for nature conservation. Native plants and animals are abundant on private land. So too are stocks of natural capital that provide both direct and indirect well-being benefits to society. However, these landscapes also provide valuable opportunities for developing communities and society. Private lands stimulate urban expansion and development, as well as industries like agriculture and mining. To promote environmental sustainability across privately owned landscapes, policymakers need to find ways to mediate how people and societies engage with their natural environment. Regardless of the means, private land conservation and land stewardship policies are now widely developed and implemented by governments and by land trusts to restore the balance between conflicting land use priorities. Encouraging the uptake and spread of private land conservation is now on the global and national policy agenda. However, to catalyse this movement, researchers and policymakers require a greater understanding of the mechanisms of adoption and the effectiveness of these actions. With this information in hand, policymakers can then inform the evidence-based and efficient spread of private land conservation initiatives. In this thesis, I investigate aspects of the design, uptake and effectiveness of privately protected areas. I am to identify their conservation outcomes and impacts, associated risks and future opportunities, which can inform potential pathways for privately protected area expansion. I use conservation covenants as a case study privately protected area legal instrument and Australia as a case study location. Considerable research effort has focused on how national reserve systems contribute to conservation outcomes. However, only a limited number of these assessments consider how a combination of government, privately and Indigenous protected areas within a reserve system affects its overall conservation outcome. In Chapter 2, I use compositional analysis to assess how different protected area governance types in Australia contribute towards the conservation outcomes of threatened ecosystems, with particular emphasis on the contribution of privately protected areas towards this objective. Identifying how different protected area governance types contribute to conserving threatened ecosystems can shed light on the potential conservation outcomes they are currently having, and how they may contribute towards conservation objectives in the future. Privately protected areas have emerged as an important way to conserve nature on private lands. However, their establishment can occur through multiple mechanisms, and in most cases are linked to the objectives of the implementation program and the types of private landholders involved. In Chapter 3, I use the Diffusion of Innovation theory as a guiding conceptual framework and present I couldn't have done this research without the interest, help and assistance of the Tasmanian Government and the Tasmanian Land Conservancy. In particular...