2020
DOI: 10.29333/ajqr/8210
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Nollywood Reception Preferences among Selected Multilingual Nigerian Undergraduates in the University of Ibadan: Does Ethnicity Still Matter?

Abstract: Multilingualism and multi-ethnicity realities in Nigeria informed the existence of regional Nigerian films (Yoruba, Hausa and Igbo films as majors), apart from English Nollywood films. These regional Nollywoods mainly portray the experiences and lives of people of their regional affiliates and are mostly patronised by indigenes of the regions. As such, this study investigated if such ethnic mindset matters in Nollywood reception preferences among Nigerian undergraduates that are proficient in English and at le… Show more

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Cited by 4 publications
(4 citation statements)
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“…This understanding of cultural identity as a construction also is underlined by Hall (1990) and Akinsola (2020), who claimed that cultural identity is a matter of "becoming" as well as of "being." Hall saw that West Indian identity is continuously changing because "it is not something which already exists, transcending place, time, history and culture" (p. 223).…”
Section: A Survey Of Caribbean Historymentioning
confidence: 85%
“…This understanding of cultural identity as a construction also is underlined by Hall (1990) and Akinsola (2020), who claimed that cultural identity is a matter of "becoming" as well as of "being." Hall saw that West Indian identity is continuously changing because "it is not something which already exists, transcending place, time, history and culture" (p. 223).…”
Section: A Survey Of Caribbean Historymentioning
confidence: 85%
“…Several studies focusing on immigrant-related issues and their implications towards the mental aspect of their well-being helped to draw to this conclusion (Balidemaj & Small, 2019;Beiser & Hou, 2017;Cleary et al, 2018;Cooper et al, 2019;George et al, 2015;McCorkle, 2020;Schotte et al, 2018;Steel et al, 2017). Moreover, it was evident from past literatures that the immigrants as ethnic minority show difference in their focal psychology compared to the ethnic majority who live in the country (Akinsola, 2020;El-Bouhaddani et al, 2019;Masud, 2020;Nielsen et al, 2018).…”
Section: Immigrants In Malaysiamentioning
confidence: 99%
“…As critical racial theory has focused on the Black/White racial paradigm, these scholars argue that racial discourse in the United States must include the unique histories and experiences of non-Black racial and ethnic minorities. Akinsola (2020), Iijima (1997) and James (2019) observe a potential danger within the Black/White paradigm as other non-Black minorities would be pushed to choose either side. For example, when immigrants notice structural racism and discrimination against Black Americans despite their birthright citizenship, they recognize that Whiteness would be better and more powerful than citizenship in America.…”
Section: Demystifying the Myths: True Americanness And Model Minoritymentioning
confidence: 99%