New strategic cycle in the Serbian trade and tourism development

Abstract

SažetakTrgovina i turizam, kao noseće grane uslužnog sektora u Srbiji, ulaze u novi razvojni ciklus. Naime, i u trgovini i u turizmu ističe važnost prethodno usvojenim strateškim dokumentima. Tako se stvara potreba da se za naredni razvojni period obezbedi nova strategija razvoja koja će koordinirati i usmeravati napore javnog i privatnog sektora. U oba slučaja se postavlja sličan set pitanja: šta je ostvareno od planova iz prethodno usvojenih strategija, šta je još uvek aktuelno i da li su potrebni radikalni zaokreti ili samo pročišćavanje, dopuna i ažuriranje strategijskih dokumenata koji su do sada bili u upotrebi. Makroekonomsko okruženje ne ide na ruku ni turizmu niti trgovini. Ipak, bar kada je reč o turizmu, globalni trendovi ukazuju na kontinualni rast tražnje za turističkim uslugama pa se i od srpskog turizma može očekivati da iskoristi deo tih globalnih povoljnih kretanja. Ovaj tekst posebno ispituje nerealizovane projekte u oba područja i istražuje uzroke ovih neuspeha. Cilj je da se u zaključku dođe do preporuka. Jedna mogućnost je eventualna promena stava, ukoliko su se strateška opredeljenja bila pogrešna. Druga mogućnost je promena načina rešavanja problema odnosno realizacije projekta, ukoliko su opredeljenja ostala ista, ali se postojeći način implementacije pokazao kao nedelotvoran. U samom zaključku je iznet stav da su do sada korišćeni strateški dokumenti u osnovi bili ispravni i da novi dokumenti treba da donesu u sebi ažurirane predloge kako da se započeti razvoj i turizma i trgovine u Srbiji mnogo uspešnije nastavi u narednom periodu. Ključne reči: trgovina, turizam, strategija, razvoj, razvojna politika, državna intervencija AbstractTrade and tourism, as significant areas of the service sector in Serbia are entering a new development cycle. In fact, in commerce as well as in tourism, previously adopted strategic documents expire. This creates a need to provide new development strategies for the coming development period in order to coordinate and guide the efforts of the public and private sectors. In both cases, a similar set of questions arises: what has been achieved that was planned in the previously adopted strategies, what is still very relevant and whether it is the necessary to make radical shifts or only purifying, complement and update of the existing strategic documents is acceptable. The macroeconomic environment is not favorable neither for tourism nor commerce. However, at least when it comes to tourism, global trends suggest the continual growth of demand for tourist services so it can be expected from Serbian tourism to grab some effects of this global positive trend. This paper specifically examines unrealized projects in both areas and investigates the causes of these failures. The aim is to give some recommendations in conclusion. One option is a possible change of attitude, if the strategic goals were wrong. Another possibility is to change the ways of solving problems and the realization of the project, if the attitudes remain the same, but the way of implementation p...

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