2016
DOI: 10.5937/industrija44-10036
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The big data phenomenon: The business and public impact

Abstract: The subject of the research in this paper is the emergence of big data phenomenon and application of big data technologies for business` needs with the specific emphasis on marketing and trade. The purpose of the research is to make a comprehensive overview of different discussions about the characteristics, application possibilities, achievements, constraints and the

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Cited by 8 publications
(1 citation statement)
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References 6 publications
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“…Wicher et al classified BDAEs into big data infrastructure construction, information technology and organisational management, high-level support, BDA management ability, and maintaining market competition [99]. Chroneos, Soldic, and Jasna classified BDAEs into establishing a good database collection system, improving the speed of data management and retrieval, improving the efficiency of big data analysis and processing, improving information technology and institutions, and developing intelligent technology and digitalisation processes [100]. Duman classified BDAEs into strengthening database security protection, establishing data acquisition systems, establishing big data centres, improving the data retrieval speed, enhancing big data infrastructure construction, and government support [101].…”
Section: Big Data Analysis (Bda)mentioning
confidence: 99%
“…Wicher et al classified BDAEs into big data infrastructure construction, information technology and organisational management, high-level support, BDA management ability, and maintaining market competition [99]. Chroneos, Soldic, and Jasna classified BDAEs into establishing a good database collection system, improving the speed of data management and retrieval, improving the efficiency of big data analysis and processing, improving information technology and institutions, and developing intelligent technology and digitalisation processes [100]. Duman classified BDAEs into strengthening database security protection, establishing data acquisition systems, establishing big data centres, improving the data retrieval speed, enhancing big data infrastructure construction, and government support [101].…”
Section: Big Data Analysis (Bda)mentioning
confidence: 99%