New Products from New Technologies

McKeown, James J.

doi:10.1108/eum0000000002739

Cited by 6 publications

(2 citation statements)

References 0 publications

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“…Dolan and Mathews (1993) looked at the research side of the equation and provided guidance on using customers for beta testing new products. A final example of this type of work is McKeown (1990), who Downloaded by [Northeastern University] at 04:29 08 January 2015 looked at how to get new products from new technologies and focused on the problem of going from abstract research to a marketable commodity.…”

Section: New Product Development and Diffusionmentioning

confidence: 99%

Business Marketing Comes of Age: A Comprehensive Review of the Literature

Reid¹,

Plank²

2000

Journal of Business-to-Business Marketing

119

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Since 1978 business marketing has seen a great deal of research activity. It is reasonable to ask whether this has led to advances in theory development and a general increase in our level of knowledge of business marketing. This article reviews the business marketing literature from 1978-1997 from twenty-three journals, five sets of proceedings, and selected books of articles in an attempt to answer that question. Over two thousand articles were examined to assess the current state of the field and suggest directions for future development. As the sheer number of articles since 1978 would suggest, the field of business marketing has attracted a considerable amount of attention. Close examination of the past twenty years of research, however, clearly indicates that certain areas have received a disproportionate share of the research effort. Organizational buyer behavior, strategy and planning, and sales management accounted for over forty percent of the articles published. Important areas such as computers and technology in business markets, marketing to the government, ethics in business markets, and pricing, in contrast, have received relatively little research attention. Regardless of the uneven coverage, the research in business marketing over the past twenty years has been conceptually and empirically strong. Changes in the way business is done has also resulted in a recent surge in theory development in the area of buyer-seller relationships within the context Source n % Year

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Section: New Product Development and Diffusionmentioning

confidence: 99%

Business Marketing Comes of Age: A Comprehensive Review of the Literature

Reid¹,

Plank²

2000

Journal of Business-to-Business Marketing

119

View full text Add to dashboard Cite

show abstract

“…certificates to all team members if the new product was introduced on or before the target date, and all team members and their spouses were taken to dinner by the division's general manager [6]. Honeywell Space System Group had a cash bonus for timely chip design quality in 1987 [9].…”

Section: M's Industrial Specialties Division Providedmentioning

confidence: 99%