New Product Development Practices and Export Involvement: An Initial Inquiry

Abstract

This study is an exploratory investigation into the role of new product development practices in the internationalisation process. Specifically, the relationship among five identified new product development practices and three export involvement stages is explored.The analysis of survey data obtained from a national sample of U.S. manufacturing firms provide support for the contention that certain new product development capabilities must exist at all stages of the internationalisation process. The results further support the argument that a subset of new product development capabilities must exist for the firm to pursue strategies that will result in a higher degree of export involvement.

Beating competitors to international markets: The value of geographically balanced networks for innovation

“…The pressure to launch a new product concurrently or ahead of competitors in local and foreign markets is motivated by the emergence of global buyer segments, fear of technological obsolescence, and need for industry leadership in product innovation (Li, Nicholls, and Roslow, ). Despite the wealth of literature that has surfaced linking new product development to internationalization (Cassiman and Golovko, ; Lim, Sharkey, and Heinrichs, ), an interesting observation is that the majority of these studies have focused on the internationalization behaviors of the firm as a whole, rather than the internationalization of the individual new product innovation. Furthermore, the understanding of factors that influence the speed of international entry for an individual new product innovation remains elusive.…”

Managerial Factors Influencing Success of New Product Development

“…It is suggested that NPD performance could be improved through cross-functional data creation and diffusion (Lim et al, 2003). Indeed, TMT members respond to various signals from domestic, international markets and competitors; they are able to equip the organisation with competencies through analysing information and making effective decisions to tune new products for different markets as a part of the internationalisation process (Lim et al, 2003). This approach could be useful exactly in terms of idea generation and market research as well as resource facilitation.…”

“…Different studies have been done in the past two decades on identifying critical success or failure factors of NPD with different methodologies (e.g., Cooper and Kleinschmidt, 1995;Spivey et al, 1997;Montoya-Weiss and Calantone, 1994;Cooper and Edgett, 2006;Holland et al, 2000;Ebrahimi et al, 2006;Sun and Wing, 2005;Cooper and Kleinschmidt, 2007;Lim et al, 2003), discovered various factors, and achieved diverse outcomes; however, valuable but sometimes conflicting, or even contradictory with the results of other studies (Afonso et al, 2008). Moreover, there are some studies (e.g., Ernst, 2002) which present a review of other studies in the field of NPD.…”

Integração interfuncional no contexto de desenvolvimento de produtos: revisão da literatura e agenda de pesquisa

“…Segundo Karagozoglu & Brown (1993) e Droge et al (2004) a competição baseada no tempo tem recebido muita atenção na literatura e na indústria. Lim et al (2003), destacam que os clientes esperam que novos produtos sejam desenvolvidos, ainda mais rapidamente do que antes e, neste ambiente a empresa deve explorar todas as oportunidades disponíveis para encurtar o tempo de comercialização desses novos produtos.…”