“…In the context of rural change, urbanization and globalization, there is an ongoing transformation of the private forest owner corps in European countries and the US towards increased heterogeneity in terms of their socio-economic characteristics, objectives, and values (e.g., Kvarda 2004;Hogl, Pregernig, and Weiss 2005;Kendra and Hull 2005;Rickenbach, Zeuli, and Sturgess-Cleek 2005;Wiersum, Elands, and Hoogstra 2005;Fischer et al 2010;Urquhart and Courtney 2011;Haugen, Karlsson, and Westin 2016). Growing numbers of private forest owners 1 are no longer directly dependent on their forestland for their livelihood and their relationships to their forests go beyond financial considerations to a wide range of values and meanings, such as nature conservation, recreation, and personal enjoyment (Kvarda 2004;Kendra and Hull 2005;Wiersum, Elands, and Hoogstra 2005;Ingemarson, Lindhagen, and Eriksson 2006;Nordlund and Westin 2011;Urquhart and Courtney 2011).…”