New Business Creation, Entrepreneurial Will and Need of Achievement

Abstract

In conceiving of a possible model of new business creation we have seen that the causal explanation of the creation of a new personal initiative is connected to the creative will of a subject (promoting subject) who considers it the instrument or method of achieving his own objectives. In this way, we have identifi ed how the fi rst element of any start-up process is the presence of an "entrepreneurial vocation" and a creative "will of the entrepreneur" (Te Velde 2004 ;Casson 2010 ;Schienstock 2011 ).For this reason we believe that the universities and research centers, directly and indirectly infl uencing the behavioral, motivational, psychological and social variables that characterize the entrepreneur, are able to stimulate the two factors just mentioned.Often in the course of this work we have identifi ed a positive correlation between the creative will of an entrepreneur and the context within which he grows and matures. As one of the natural places of formation and maturation of the personality and of the system of values of a potential entrepreneur, the university, like the family setting (Zimmerer et al. 2002 ), can infl uence his propension and will to start a new economic activity.The strong system of incentives for new enterprises offered by universities, on the one hand stimulates the development and the commercialization of new products (in most cases of the result specifi c research activity) and on the other legitimizes and encourages entrepreneurial action (Krueger and Carsrud 1993 ;Krueger et al. 2000 ).

Marketing Issues in the Cuniculture Industry: The case of rabbit farmers in Hilir Perak, Malaysia

“…Ironically, this situation requires immediate need for public-private collaboration for the success of SDG08-Decent Work and Economic Growth (Source, 2023). Also, innovative products from the cuniculture industry justifies the role in knowledge creation while disseminating and catalyzing economic opportunities for the quintuple helix nexus (industry-government-academia-society-environment) (Carayannis, 2021).…”