Neusoft going global: developing North American market through outsourcing

Yang, Xiaohua; Chen, Roger; Kwong, Stanley

doi:10.1108/jabs.2012.51606baa.002

Cited by 1 publication

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“…… Neusoft owns the management and employees that are contracted to work under Alphine. …They send their product managers and use our product teams as their own” (Y. Yang, Chen, & Kwong, ). This business model enabled the subsidiary to rapidly transfer knowledge to the parent firm and also allowed more rapid overseas expansion.…”

Section: Qualitative Study—illustrative Casesmentioning

confidence: 99%

Towards a Framework of Reverse Knowledge Transfer by Emerging Economy Multinationals: Evidence from Chinese MNE Subsidiaries in the United States

Peng

Qin

Chen

et al. 2016

Thunderbird International Business Review

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This article extends the research on knowledge transfer by emerging‐economy multinationals (EEMs) by exploring the determinants of successful reverse knowledge transfer (RKT) in Chinese enterprises operating in the United States. Building upon organizational evolution and learning literature, we propose a model linking strategic asset‐seeking motivations, headquarters (HQ) control, and subsidiary age to RKT. The model is empirically tested in the context of Chinese enterprises in the United States and further justified by four cases of Chinese multinationals. Our exploratory study provides initial evidence that strategic asset‐seeking motivations and HQ control are significantly and positively related to RKT. Furthermore, our empirical evidence indicates a negative relationship between subsidiary age and RKT. We discuss the implications for theory development and practice for managing and organizing EEMs and their subsidiaries and suggest avenues for future research on this emerging phenomenon. © 2016 Wiley Periodicals, Inc.

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Section: Qualitative Study—illustrative Casesmentioning

confidence: 99%