“…The in-groups to which we then belong, our social identities (e.g., race, political party), provide self-enhancement and positive distinctiveness (Hogg, 2018; Tajfel, 1974), or a belief that one’s in-group (political party, say) is better than their out-group (Hogg, 2018). There is also motivation to maintain these positive beliefs about oneself as a member of one’s in-groups (Hogg, 2018), a tendency so powerful that research has even found neurobiological differences when people are thinking about in-group versus out-group moral dilemmas, further bolstering in-group favoritism and out-group discrimination (Mei et al, 2020). In the context of political divisions, then, people may draw self-enhancement and positive distinctiveness from their political group membership, and be motivated to maintain these positive forces on their self-esteem, impacting the types of media we consume and contributing to affective polarization.…”