Network mechanism contrast: a new perspective of the ‘projection-perception’ contrast of the destination image

Qu, Ying; Xiang, Guopeng; Dong, Yinyin

doi:10.1080/13683500.2022.2057840

Cited by 6 publications

(5 citation statements)

References 49 publications

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“…The research results indicate that the development of natural and cultural landscapes in Sanya is balanced, in line with the community-based ecotourism model in the blue economy [61]. At the same time, the urban tourism imagery of Sanya exhibits an "external explicit-internal implicit" attribute, which is consistent with previous research on the imagery of Sanya [51]. In terms of structure, this study used Lynch's five-element classification to analyze the structural imagery of Sanya.…”

Section: Discussionsupporting

confidence: 87%

“…In this paper, we used "Sanya" as the key search term and the Octopus collector to capture travelogues on travel websites such as Ctrip [51]. The data collection content includes user nicknames, travelogue text, posting time, and other related information.…”

Section: Data Collection and Processingmentioning

confidence: 99%

“…First, destination marketing organiza-tions should focus on shaping urban personalized brands. Creating a unique impression of a coastal city can strengthen tourists' sense of identity and attachment to the destination, which drives tourists to generate behaviors such as purchasing and revisiting [51]. Second, Sanya has an imbalanced structure of the tourist flow network, which will affect the development space of other imagery districts.…”

Section: Implications For Practicementioning

confidence: 99%

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Identifying Coastal Cities from the Perspective of “Identity-Structure-Meaning”: A Study of Urban Tourism Imagery in Sanya, China

Hu,

Chen

2023

Sustainability

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Urban tourism imagery is an essential factor affecting the competitiveness of cities. However, most existing studies use small data methods such as interviews and questionnaires to explore tourists’ perceptions of cities without combining big data for analysis. In addition, there is relatively little research on the tourism imagery of coastal cities. Therefore, this study analyzes the data from 523 travelogues from a three-dimensional perspective of identity, structure, and meaning, using methods such as BERTopic, aiming to explore the tourism imagery of coastal cities perceived by tourists. The results show the following: (1) In terms of identity, Sanya’s urban tourism imagery has the attribute of “external explicit-internal implicit”, which satisfies tourists’ visual and spiritual experiences. (2) Regarding structure, Sanya has a clear regional division of imagery and a core–edge diffusion distribution among regions. (3) Regarding meaning, tourists’ attitudes toward Sanya are polarized. Positive emotions predominate in the overall perception of meaning, but 25% of the negative emotions require urgent attention. This study provides a reference for the sustainable development of tourism cities and the marketing management of destinations.

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Section: Discussionsupporting

confidence: 87%

Section: Data Collection and Processingmentioning

confidence: 99%

Section: Implications For Practicementioning

confidence: 99%

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Identifying Coastal Cities from the Perspective of “Identity-Structure-Meaning”: A Study of Urban Tourism Imagery in Sanya, China

Hu,

Chen

2023

Sustainability

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“…Moreover, the way tourists perceive the destination brand represents the main factor in the choice of the destination [33,57], with the brand image being a strong driver of regional brands [49]. In fact, there are several authors [30][31][32] who refer to the projected image of a tourist destination, defining it as the communication of the destination image projected by the tourism destination managers and stockholders, i.e., tourism promotion. Regarding, sustainable marketing and sustainable tourism planning are based on saving resources; it is not possible to plan without knowing the type of tourist who will end up choosing our destination [33,68].…”

Section: Sustainable Marketing and Projected Destination Imagementioning

confidence: 99%

“…However, in the case of Portuguese nautical tourism, the authors did not find any studies on sustainable marketing applied to nautical tourism to Portugal. It is well known that within marketing, the way a product or tourism is perceived is studied by the brand identity/projected brand image [29], which, as far as tourist destinations are concerned, is called projected destination image, referring to the image of the destination that is induced/promoted by destination managers and stakeholdersl [30][31][32]. Furthermore, according to [33], the image of a tourism destination or tourism product is a primary element to plan, manage, or communicate.…”

Section: Introductionmentioning

confidence: 99%

Features of Nautical Tourism in Portugal—Projected Destination Image with a Sustainability Marketing Approach

et al. 2023

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Nautical tourism stands out for its potential to achieve social-economic development in coastal and island destinations and as a lever for sustainable tourism. However, the lack of a clear definition of nautical tourism at the international level makes it difficult to characterize it, and the case of Portugal is no exception. In fact, despite the enormous potential of Portuguese nautical tourism, there is a lack of studies that characterize this type of tourism in the Portuguese tourism destination. This paper intends to make a first attempt to fill this gap by assessing the projected destination image of Portuguese nautical tourism with a sustainable marketing approach. In the design of the research, the content analysis methodology was applied. The data were collected from the official websites of the Portuguese legislation and the Portuguese nautical tourism players and analyzed through a theoretical model of sustainable marketing deriving from the literature review. The results provide the sustainable projected destination image of Portuguese nautical tourism and identify the main trends in the legislative framework, tourism activities, networks of players, and support infrastructures for Portuguese nautical tourism. The findings provide practical and useful insights for Portuguese nautical tourism stakeholders aiming to improve a sustainable projected destination image, as well as for researchers identifying research gaps in the nautical tourism topics. This study also provides a new methodological contribution, proposing a theoretical model of the projected destination image of nautical tourism with an approach to sustainable marketing, which can be applied to other nautical tourism destinations.

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A customized method to compare the projected and perceived destination images of repeat tourists

Dong

2022

Journal of Destination Marketing & Management

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Network mechanism contrast: a new perspective of the ‘projection-perception’ contrast of the destination image

Cited by 6 publications

References 49 publications

Identifying Coastal Cities from the Perspective of “Identity-Structure-Meaning”: A Study of Urban Tourism Imagery in Sanya, China

Identifying Coastal Cities from the Perspective of “Identity-Structure-Meaning”: A Study of Urban Tourism Imagery in Sanya, China

Features of Nautical Tourism in Portugal—Projected Destination Image with a Sustainability Marketing Approach

A customized method to compare the projected and perceived destination images of repeat tourists

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