Netflix, Distinction, and Cosmopolitanism Among Latin American Middle Class and Elite Audiences

Straubhaar, Joseph; Santillana, Melissa; Joyce, Vanessa de Macedo Higgins; Duarte, Luiz Guilherme

doi:10.1007/978-3-030-77470-7_7

Cited by 3 publications

(9 citation statements)

References 32 publications

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“…However, this is just part of the story, since many Brazilians now have access to a range of foreign content previously unavailable to them. To explain why the upper middle and elite classes in Latin American countries have a preference for foreign content, Straubhaar et al (2023) proposed concepts like distinction, cosmopolitanism, and their being cultural omnivores. Alternatively, I argue that video streaming services have enabled a far larger Brazilian audience to participate in transnational flows of audiovisual consumption and a greater array of stories than offered ever before.…”

Section: Globoplay and Brazilian Video Cultures In The Streaming Eramentioning

confidence: 99%

Disrupting Brazilian television: Streaming and the decline of Globo's hegemony in video cultures

Meimaridis

2023

International Journal of Cultural Studies

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The Brazilian audiovisual landscape has been monopolized by the Grupo Globo conglomerate and its commercial broadcast network, TV Globo, which established a common video experience centered on the telenovela. Although cable and the internet sowed seeds of discontent in the 2000s, it was only with the advent of video streaming services in the 2010s that Brazil's video landscape was transformed. This led to the multiplication of video cultures and greater access to transnational audiovisual flows. This article frames streaming as a competitive force that has compelled Grupo Globo to diversify its storytelling and representation, highlighting its potential to disrupt Brazil's video cultures and exposing the limits of cultural proximity. It examines how streaming services affect Brazilian video cultures and how preexisting conditions in Brazil provide opportunities and limitations to underline streaming's disruptive potential for Brazil's video cultures and Globo's declining hegemony and ability to adapt to the digital era.

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Section: Globoplay and Brazilian Video Cultures In The Streaming Eramentioning

confidence: 99%

Disrupting Brazilian television: Streaming and the decline of Globo's hegemony in video cultures

Meimaridis

2023

International Journal of Cultural Studies

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“…Maguire (2015) argues that globalisation, the expansion of higher education, and the commercialisation of highbrow culture all increased the accessibility to diverse cultural practices and what used to be elite culture. Evolving research has suggested that the concepts of cultural omnivore and Bourdieu's cultural capital are interconnected, both function to demonstrate social distinction in society (Lindell & Danielsson, 2017;Straubhaar et al, 2022). However, as Newman (2012) points out, it would be unrealistic to believe that social divisions through cultural tastes could disappear, especially in societies that are highly stratified and defined by advanced consumer capitalism.…”

Section: Bourdieu's Work On Cultural Capital and Distinctionmentioning

confidence: 99%

“…More studies have drawn on Bourdieu's concept of capital to examine how cultural capital and cosmopolitanism work on a global level (Igarashi & Saito, 2014;Straubhaar & et al, 2022). Woodward et al (2008) argue that an individual's disposition is shaped by the cultural background and wider social structures one is situated.…”

Section: Cosmopolitanism As Cultural Capitalmentioning

confidence: 99%

“…Evolving research suggest cosmopolitanism should be understood as a form of cultural capital valued in one's domestic context (Weenink, 2008;Igarashi and Saito, 2014;Lindell & Danielsson, 2017;Straubhaar & et al, 2022). Similar to cultural capital, cosmopolitan capital refers to internalized embodied social assets, resources, and skills that one can leverage and engage in transnational activities.…”

Section: Cosmopolitanism As Cultural Capitalmentioning

confidence: 99%

“…These impediments have ramifications for who is eligible for virtual cosmopolitan status, thus making cosmopolitanism seem elitist (McEwan & Sobre-Denton, 2011). For instance, Netflix was initially limited to a group of elite audiences in Latin America due to a lack of Internet penetration to the mass population in the area (Straubhaar et al, 2022).…”

Section: Cosmopolitanism As Cultural Capitalmentioning

confidence: 99%

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Digital Mobility and Cultural Consumption: Online Reception of Contemporary British Television Dramas in China

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This thesis investigates the popularity and audience engagement of British TV dramas in China, as this represents a massive and continuous trend among Chinese audiences online since 2010. Based on multi-modal methods combining digital ethnographic methods, interviews and a case study, this thesis has examined the consumption of British TV dramas in its situated social-political context that is largely overlooked in the study of transnational TV dramas in China. The theoretical framework draws on cosmopolitan, Bourdieu’s concepts of capital and taste, and Cultivation theory. It studies the consumption of foreign AV content in a digital setting in the current media-restrained Chinese society. The implications of this study are fourfold: First, taste hierarchy as a means of social distinction is observed in the consumption of British TV dramas in China, as watching British TV dramas is perceived as a reputational badge of sophistication, taste and high-end. Second, findings show an association between digital/virtual mobility, social distinction and transnational TV drama consumption in China, as increasing media policies and censorship has determined how foreign content is consumed. Third, the consumption of British TV dramas shows the desire of the Chinese audience to keep a connection with the world culture in a gradually restricted media environment. Fourth, British TV dramas satisfy audiences’ growing need for cultural materials to identify with their micro-political struggles of everyday life. In particular, the queer readings of British TV dramas in China have promoted LGBTQ culture in China to a certain extent. The findings in this thesis indicate its significant value for the Chinese LGBTQ community.

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Revendo a Hegemonia Da Tv Brasileira: O Streaming De Vídeo Como Força Disruptiva Na Indústria Televisiva Nacional

Meimaridis

2023

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Este artigo analisa o impacto do streaming de vídeo nas culturas de vídeo brasileiras. Considera-se que o domínio da TV Globo e da telenovela na televisão brasileira, aliado à limitada penetração da TV paga, geram insatisfação e alimentaram o potencial disruptivo do streaming. Com a popularização dos serviços de streaming de vídeo, evidencia-se a multiplicação das culturas de vídeo e o incremento do acesso aos conteúdos audiovisuais transnacionais, revelando limitações do paradigma da proximidade cultural. Argumenta-se que o streaming de vídeo emergiu como uma força competitiva que levou o Grupo Globo a diversificar seus produtos, contudo, embora sua hegemonia tenha sido impactada, o conglomerado demonstrou capacidade de adaptação à era digital.

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Netflix, Distinction, and Cosmopolitanism Among Latin American Middle Class and Elite Audiences

Cited by 3 publications

References 32 publications

Disrupting Brazilian television: Streaming and the decline of Globo's hegemony in video cultures

Disrupting Brazilian television: Streaming and the decline of Globo's hegemony in video cultures

Digital Mobility and Cultural Consumption: Online Reception of Contemporary British Television Dramas in China

Revendo a Hegemonia Da Tv Brasileira: O Streaming De Vídeo Como Força Disruptiva Na Indústria Televisiva Nacional

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