Abstract:By employing a functional-cognitive frame, this paper, in which neologisms derived from English are analysed, focuses on the semantics of new Hungarian terms of quality assurance (quality management in general). Although the importance of unambiguous terms in scientific communication is often emphasised (Temmerman 2002: 211), it has been observed that the presence of conceptual metonymies and metaphors (Lakoff and Johnson 1980, Panther and Thornburg 2003, Kövecses 2015) also fosters understanding of technical … Show more
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