“…Research on BATNA as a means to understanding the negotiation processes and outcomes was pioneered by Fisher and Ury (1981). Subsequently, many others studies have followed, including Sebenius (1984Sebenius ( , 1992Sebenius ( , 2006Sebenius ( , 2009, Lax and Sebenius (1991), Lax (1985), Odell (2002Odell ( , 2009Odell ( , 2010, and Wheeler (2002), among others. Overall, in the negotiation literature, perceived or actual alternative(s) or BATNAs are considered as very crucial to negotiation processes and outcomes.…”