2021
DOI: 10.1111/nejo.12357
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Negotiating the Pandemic Like an Entrepreneur: Lessons from the Turbulent World of Start‐Up Ventures

Abstract: The COVID‐19 pandemic has forced many organizations to negotiate existential issues in the context of diminished resources, high stress, heightened uncertainty, and lack of relevant precedent. A predictive approach—in which negotiators conduct research, prepare a strategy, and then act—may be insufficient in these turbulent pandemic conditions. Yet these are the very conditions in which nascent entrepreneurs typically negotiate. We recommend that organizations apply lessons from the start‐up venture context wh… Show more

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Cited by 4 publications
(2 citation statements)
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“…In a crisis situation, like the case of the current Covid-19 pandemic, rigidity in the working relationship is unhealthy because the adoption of strictly defined roles and stable rules does not leave much space in which to maneuver in order to effectively accommodate the arising problems (Olson, 2000). Indeed, acting on plans developed based on environmental analysis conducted before the pandemic was found dysfunctional, thus making it necessary to work on short-term plans and contracts (Manwaring et al, 2021). As such, rigidity is expected to weaken the positive effect of satisfaction on creativity in a crisis situation, because: (a) it is maladaptive to the fast-changing (and, sometimes, faster-than-anticipated) market conditions and therefore not compatible with the expectations of business partners (Harris et al, 1998;Staw et al, 1981); (b) it provides a mismatch between interacting parties' responses and environmental demands under a threatening situation, which is responsible for decreasing the attractiveness and value of the relationship (Fredericks, 2005); and (c) it leads to negative expectations about the future potential of the relationship, which may result in discounting ideas, input, and opinions and generating bitter feelings (Leonard-Barton, 1992).…”
Section: The Moderating Role Of Relational Distance and Rigidity Unde...mentioning
confidence: 99%
“…In a crisis situation, like the case of the current Covid-19 pandemic, rigidity in the working relationship is unhealthy because the adoption of strictly defined roles and stable rules does not leave much space in which to maneuver in order to effectively accommodate the arising problems (Olson, 2000). Indeed, acting on plans developed based on environmental analysis conducted before the pandemic was found dysfunctional, thus making it necessary to work on short-term plans and contracts (Manwaring et al, 2021). As such, rigidity is expected to weaken the positive effect of satisfaction on creativity in a crisis situation, because: (a) it is maladaptive to the fast-changing (and, sometimes, faster-than-anticipated) market conditions and therefore not compatible with the expectations of business partners (Harris et al, 1998;Staw et al, 1981); (b) it provides a mismatch between interacting parties' responses and environmental demands under a threatening situation, which is responsible for decreasing the attractiveness and value of the relationship (Fredericks, 2005); and (c) it leads to negative expectations about the future potential of the relationship, which may result in discounting ideas, input, and opinions and generating bitter feelings (Leonard-Barton, 1992).…”
Section: The Moderating Role Of Relational Distance and Rigidity Unde...mentioning
confidence: 99%
“…In times of exogenous shocks, challenges encountered by start-ups are more dynamic than established corporations (Manwaring et al 2021). From the onset of the pandemic, the number of start-ups either succeeding or failing in these competitive times have been unprecedented, with many becoming unicorns, while many others have shut down.…”
Section: Introductionmentioning
confidence: 99%