Negative narratives in 1988 presidential campaign ads

Gronbeck, Bruce E.

doi:10.1080/00335639209384000

Cited by 22 publications

(10 citation statements)

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“…Our research is directed toward the framing of complex issues in negative advertisements. Many scholars have asserted that negative advertisements have led to increased political negativity, greater voter alienation, and the debasement of political argument (Diamond & Bates, 1992;Gronbeck, 1992;Procter & Schenck-Hamlin, 1996). We believe that negative advertising frames contribute to cynical responses to the political system.…”

mentioning

confidence: 84%

“…Gronbeck (1992) has argued that when political advertising reduces political "choices solely to questions of personality and morality," alienation is likely to increase in the social order (p. 344). All negative advertisements to some extent elicit mistrust of the opposing candidate.…”

Section: Framing and Negative Advertisingmentioning

confidence: 99%

“…But candidate theme advertisements focus the choice among candidates on issues of character, often appealing to moral pieties and engaging in character assassination. Gronbeck (1992) has argued that when political advertising reduces political "choices solely to questions of personality and morality," alienation is likely to increase in the social order (p. 344).…”

Section: Patrick Jones Is Controlled By Special Interests He Took Camentioning

confidence: 99%

“…It was undertaken principally to evaluate the role of the press in shaping public opinion (McLeod, Kosicki, & McLeod, 1994). Lately, campaign advertising research has been motivated by similar concerns (Ansolabehere & Iyengar, 1995;Diamond & Bates, 1992;Gronbeck, 1992). Students of public opinion and democracy understand that the ordinary citizen is far from enlightened about public affairs.…”

mentioning

confidence: 99%

“…Many scholars have asserted that negative advertisements have led to increased political negativity, greater voter alienation, and the debasement of political argument (Diamond & Bates, 1992;Gronbeck, 1992;Procter & Schenck-Hamlin, 1996). Many scholars have asserted that negative advertisements have led to increased political negativity, greater voter alienation, and the debasement of political argument (Diamond & Bates, 1992;Gronbeck, 1992;Procter & Schenck-Hamlin, 1996).…”

mentioning

confidence: 99%

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The influence of negative advertising frames on political cynicism and politician accountability

2000

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This research examined the influence of negative political advertising frames on the thoughts and feelings people generate in response to campaign advertising. Preparing and conducting this investigation involved the use of a multiple-method strategy. Content analysis identified two advertising frames (i.e., candidate theme and ad hoc issue advertisements) and two experiments separately induced political cynicism and politician accountability. Three hundred and sixty people participated in the experimental studies, in which they read and responded, using a thought-listing technique, to candidate theme or ad hoc issue negative advertisements. Results demonstrated that participants were more likely to generate cynical comments and hold politicians accountable for the country's ills when reading candidate theme advertisements than ad hoc issue advertisements. The results indicate that this contributes to a political climate of cynicism and may function to erode the electorate's overall trust in government.

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mentioning

confidence: 84%

Section: Framing and Negative Advertisingmentioning

confidence: 99%

Section: Patrick Jones Is Controlled By Special Interests He Took Camentioning

confidence: 99%

mentioning

confidence: 99%

mentioning

confidence: 99%

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