“…Possibly the most widely studied form of culture mixing to date has been simultaneous presentation, which also has been referred to as joint presentation, side‐by‐side presentation, or cultural co‐presence (Chen et al., ; Cheng, Leung, & Wu, ; Chiu et al., ; Morris, Mok, & Mor, ; Peng & Xie, ; Torelli, Chiu, Tam, Au, & Keh, ). This manifestation of mixing involves the simultaneous presentation of two independent cultural items or images next to one another, and has been conceptualized as a representation of a multicultural ideology (the coexistence of multiple, yet distinctive and pure, cultures) (De Keersmaecker, Van Assche, & Roets, ).…”