Natural born cynics? The role of personality characteristics in consumer skepticism of corporate social responsibility behaviors

Moscato, Derek; Hopp, Toby

doi:10.1057/s41299-018-0058-3

Cited by 9 publications

(9 citation statements)

References 60 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…These findings play a vital role in helping identify what can support stability in Pakistani society for the business industry, for example, especially SMEs. Previous studies have shed light on the psychological factors and personality traits involved in organizational performance, focusing on financial outcomes (Nadkarni & Herrmann, 2010; O’Reilly et al, 2014; Shalender & Yadav, 2019) and CSR activities (Basil & Weber, 2006; Moscato & Hopp, 2019). No study however has reported on the role of the big five personality traits of top management managers in promoting SSR.…”

Section: Discussionmentioning

confidence: 99%

Personality traits and bricolage as drivers of sustainable social responsibility in family SMEs: A COVID‐19 perspective

Anwar

Clauß

2021

Business and Society Review

View full text Add to dashboard Cite

Motivated by the social and environmental challenges resulting from the COVID‐19 pandemic, this research examines the influence of the “big five” personality traits; extroversion, agreeableness, openness, conscientiousness, and neuroticism on sustainable social responsibility with a mediating role of bricolage. We collected empirical evidence from 245 family‐owned SMEs. The results indicate that the personality traits do not directly influence sustainable social responsibility, although the traits (except extroversion) influence bricolage. Moreover, we found that open, conscious, and agreeable personalities indirectly contribute to sustainable social responsibility, with bricolage as a mediator. Our findings encourage enterprises to focus on those personality traits during crises (especially COVID‐19) that empower people to effectively manage existing resources (e.g., bricolage) and protect their stakeholders. Family‐owned SMEs need to assign resource utilization tasks to family members having personalities of openness, conscientiousness, and neuroticism because these kinds of people have high capacities for bricolage.

show abstract

Section: Discussionmentioning

confidence: 99%

Personality traits and bricolage as drivers of sustainable social responsibility in family SMEs: A COVID‐19 perspective

Anwar

Clauß

2021

Business and Society Review

View full text Add to dashboard Cite

show abstract

“…In line with the trait-congruence hypothesis (Rusting, 1999), extraverted people will interpret inconsistent CSR information in a more positive light per se. Initial research linking personality factors and CSR information shows that extraverted individuals are less skeptical of an organization's CSR (Moscato & Hopp, 2019). Furthermore, they tend to "believe that firms can and do engage in CSR behaviors based upon their moral, ethical, and societal ideals" (Moscato & Hopp, 2019, p. 33).…”

Section: Additional Moderating Effects Of Personality Traits: the Rol...mentioning

confidence: 99%

“…We expect that for those people, their tendency to make more negative judgments will make them perceive an organization as more hypocritical compared to those low on neuroticism. Indeed, people high in neuroticism judge organizational CSR more negatively: they are skeptical of CSR and do not believe there is a true ethical stance behind company CSR efforts (Moscato & Hopp, 2019).…”

Section: Additional Moderating Effects Of Personality Traits: the Rol...mentioning

confidence: 99%

When the Private and the Public Self Don’t Align: The Role of Discrepant Moral Identity Dimensions in Processing Inconsistent CSR Information

Demasi

Voegtlin²

2022

J Bus Ethics

View full text Add to dashboard Cite

Inconsistent information between an organization’s corporate social responsibility (CSR) commitments and perceived CSR (in-)action is a big challenge for organizations because this is typically associated with perceptions of corporate hypocrisy and related negative stakeholder reactions. However, in contrast to the prevailing corporate hypocrisy literature we argue that inconsistent CSR information does not always correspond to perceptions of corporate hypocrisy; rather, responses depend on individual predispositions in processing CSR-related information. In this study, we investigate how an individual’s moral identity shapes reactions to inconsistent CSR information. The results of our three studies show that individuals who symbolize—i.e., display—their moral identity to the public more than they internalize moral values react less negatively to inconsistent CSR information. We also show that this weakens their anger and willingness to change company behavior. Furthermore, we find that this effect is amplified for extraverted but weakened for neurotic individuals. Our findings underline the importance of individual predispositions in processing CSR information.

show abstract

“…Therefore, it is pertinent to conclude that self-conscious consumers process the information, leading to skepticism and purchase avoidance. Moreover, Moscato and Hopp (2019) found that consumers who are high on neuroticism (within the big five paradigm) were more skeptical while suggesting for examination of other neurotic personality that could influence skepticism. To the best of researchers' knowledge, no study has tested for the influence of self-consciousness on STOSI.…”

Section: Introductionmentioning

confidence: 98%

“…The studies on the relationship between self-consciousness and STOSI are unknown to date. However, the literature supports that people with neurotic personality types are more skeptical than other personality types (Moscato and Hopp, 2019). Self-conscious people are concerned about their public/private image (Meena et al, 2018), thus reflecting themselves under socially acceptable standards (Fenigstein, 2009).…”

Section: Introductionmentioning

confidence: 99%

Influence of personality on skepticism toward online services information, consumer stress, and health: an experimental investigation

Jamil

Hassan

Khan

et al. 2023

MRR

View full text Add to dashboard Cite

Purpose This study aims to investigate the influence of personality characteristics (risk-aversion and self-consciousness) on skepticism toward online services information (STOSI), consumer stress and health. Design/methodology/approach A between-subjects experiment (n = 228) was designed to compare effects based on third-party organization endorsement (TPO endorsed vs nonendorsed). Findings Results revealed that personality characteristics positively influenced STOSI, which in turn escalated consumer stress. Furthermore, consumer stress predicted detrimental effects on consumer health (increased blood pressure and heartbeat). Regarding TPO endorsements, both the risk-aversive and self-conscious consumers showed lesser STOSI when exposed to TPO-endorsed ads compared with nonendorsed ads. Originality/value This study is one of the first to examine the effects of consumer personality on consumer health through STOSI and consumer stress. In addition, the remedial roles of TPO in coping with STOSI and consumer stress also accumulate to the novelty of this study.

show abstract

Natural born cynics? The role of personality characteristics in consumer skepticism of corporate social responsibility behaviors

Cited by 9 publications

References 60 publications

Personality traits and bricolage as drivers of sustainable social responsibility in family SMEs: A COVID‐19 perspective

Personality traits and bricolage as drivers of sustainable social responsibility in family SMEs: A COVID‐19 perspective

When the Private and the Public Self Don’t Align: The Role of Discrepant Moral Identity Dimensions in Processing Inconsistent CSR Information

Influence of personality on skepticism toward online services information, consumer stress, and health: an experimental investigation

Contact Info

Product

Resources

About