2021
DOI: 10.1016/j.ijgfs.2021.100354
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Náttúra by Kitchen Theory: An immersive multisensory dining concept

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Cited by 6 publications
(3 citation statements)
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“…Specifically, they used the system to demonstrate how different combinations of light and smell affect users' perceptions of taste qualities, namely, intensity, pleasure, and satisfaction (Vi et al, 2020). With regard to physical environments, in September 2014, the Náttúra dining concept developed by Kitchen Theory was applied in London, aiming to immerse diners in the Nordic experience while transporting them to a variety of different nature-inspired environments (Youssef & Spence, 2021).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Specifically, they used the system to demonstrate how different combinations of light and smell affect users' perceptions of taste qualities, namely, intensity, pleasure, and satisfaction (Vi et al, 2020). With regard to physical environments, in September 2014, the Náttúra dining concept developed by Kitchen Theory was applied in London, aiming to immerse diners in the Nordic experience while transporting them to a variety of different nature-inspired environments (Youssef & Spence, 2021).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Similarly, the scent of copal that was conspicuously dispersed through the dining room when guests arrived for the Mexico dining experience organized by chef Jozef Youssef of Kitchen Theory (https://kitchen-theory.com/) in 2016 may also have played a dual role, both being contextually appropriate to the theme (for a Mexican-themed gastronomic meal) while also potentially helping to calm the diners at the start of the meal (see Gigliarelli, Becerra, Curini, Marcotullio, 2015;Youssef & Spence, 2021b). Remember how according to Guéguen and Petr (2006), mentioned earlier, introducing an ambient lavender aroma into a pizzeria had helped to relax diners, thus leading them to linger for longer and spend more.…”
Section: Setting the Moodmentioning
confidence: 99%
“…However, there is a psychological factor that may need to be further explored, i.e. Youssef and Spence (2021) proposed a multisensory environment for a gastronomic dining experience, e.g. when having an insect dish, incorporate natural sounds (singing crickets), project nature videos, and provide ambient aromas.…”
Section: Processingmentioning
confidence: 99%