On the use of ambient odours to influence the multisensory experience of dining

Spence, Charles

doi:10.1016/j.ijgfs.2021.100444

Cited by 12 publications

(8 citation statements)

References 69 publications

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“…The research that has been published to date is also rather unclear about whether similar effects to those documented here in response to the sight of food could potentially be elicited in response to the smell (Spence, 2022b), and/or sound of food and/or its consumption (Spence, 2015;Wheeler, 1938;Yeoh & Allan, 2020). Although humans are visually-dominant creatures (see Hutmacher, 2019), extending the various research outlined here to non-visual food cues represents an intriguing direction for future research.…”

Section: Discussionmentioning

confidence: 70%

Factors influencing the visual deliciousness / eye-appeal of food

Spence

Motoki

Petit

2022

Food Quality and Preference

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Section: Discussionmentioning

confidence: 70%

Factors influencing the visual deliciousness / eye-appeal of food

Spence

Motoki

Petit

2022

Food Quality and Preference

Self Cite

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“…Due to such training potentially impacting how trained panelists evaluate scent stimuli, the effect of personal fragrance on trained panelists' olfactory abilities may not be fully equivalent, yet a diminished olfactory ability is still predicted and would be interesting to consider in future research. This study's findings also provide insight related to environmental odor stimuli influencing consumer perception [28,36,37]. Although this study was conducted via one-on-one assessments, in more ecologically valid scenarios, one consumer's personal fragrance may introduce an unintentional, and most likely undesired, environmental scent.…”

Section: Discussionmentioning

confidence: 88%

Should Panelists Refrain from Wearing a Personal Fragrance Prior to Sensory Evaluation? The Effect of Using Perfume on Olfactory Performance

Beekman

Luthra

Jeesan

et al. 2022

Foods

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It is typically recommended that panelists should refrain from wearing personal fragrances, such as perfume or cologne, prior to sensory evaluation. Interestingly, no study has been reported as to whether panelists’ perceptions of test samples could be affected by personal fragrances worn by themselves. The objective of this study was, therefore, to determine the effect of such a personal fragrance on olfactory performance. Nineteen untrained participants were screened, recruited for, and underwent the Sniffin’ Sticks test designed for measuring olfactory performances that included the odor threshold, discrimination, and identification (TDI). The olfactory performance tasks were conducted under three fragrance level conditions: (1) control (no fragrance), (2) just-about-right (JAR), and (3) excessive, with a preliminary study used to identify both the JAR and excessive fragrance levels. The results showed that the odor discrimination, odor threshold, and combined TDI performances were significantly lowered in the two conditions with the perfume fragrance, while the odor identification performance exhibited no significant differences across all three conditions. These findings provide empirical evidence that even low to moderate levels of personal fragrance can significantly reduce individuals’ olfactory capabilities, possibly subsequently altering the perception of test samples during sensory evaluation.

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“…Previous research has shown that the pleasurable tastes and smells of local food evoke fond memories among diners as they tap into traditional recipes, regional cuisine or iconic dishes from the past, leading to consumption value (Spence, 2022). Consuming high-quality local food in a nostalgia-themed restaurant induces a positive attitude and sense of satisfaction (Kim and Choe, 2019).…”

Section: Relationship Between Nostalgia-themed Restaurant Stimuli And...mentioning

confidence: 99%

Can nostalgia-themed stimuli predict customer loyalty and continued patronage?

Kim,

Nosrati

et al. 2023

IJCHM

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Purpose The extant literature documents the significance of nostalgia-evoking stimuli in promoting consumer behavior. Despite the prevalent use of nostalgia-evoking stimuli in restaurant service, research on nostalgia-evoking restaurants is significantly lacking. As a result, little is known about customers’ cognitive responses toward nostalgia-themed restaurant stimuli and their influences on customer loyalty behavior. Thus, grounded in an extended stimulus-organism-response model, this study aims to examine the role of nostalgia-evoking restaurant stimuli in explaining an integrated model focusing on nostalgia, in relation to local food consumption value, familiarity with nostalgia-triggering restaurants and loyalty and continued patronage. Design/methodology/approach The authors collected data from 544 Taiwanese customers at nostalgia-themed restaurants. Using PROCESS (Model 6), the direct and indirect effect of nostalgia-evoking restaurant stimuli on loyalty and continued patronage were examined. Findings The confirmatory factor analysis results showed that five domains of restaurant attributes (i.e., service staff, exterior and interior design, furniture and tableware, local food and atmosphere) are nostalgia-evoking stimuli. The authors also found that these nostalgia-evoking stimuli significantly affected customer loyalty indirectly, through customers’ consumption value and familiarity. Practical implications The results of this study help identify the importance of nostalgia-generating cues in nostalgia-themed restaurants and their roles in postpurchase behaviors. The outcomes contribute to an improved understanding of how to exploit nostalgic sentiments in nurturing diners’ consumption value, maintaining customer loyalty and generating greater profits. Originality/value To the best of the authors’ knowledge, this is one of the few studies examining restaurant attributes evoking nostalgia and explaining the mechanism by which nostalgia-evoking stimuli affect consumer behavior.

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On the use of ambient odours to influence the multisensory experience of dining

Cited by 12 publications

References 69 publications

Factors influencing the visual deliciousness / eye-appeal of food

Factors influencing the visual deliciousness / eye-appeal of food

Should Panelists Refrain from Wearing a Personal Fragrance Prior to Sensory Evaluation? The Effect of Using Perfume on Olfactory Performance

Can nostalgia-themed stimuli predict customer loyalty and continued patronage?

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