Abstract:This paper investigates the official tourism websites for the Balkan countries of
Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Greece, Montenegro, North
Macedonia, Romania, Serbia, Slovenia, and Turkey to learn about its depiction
of the nation for an international tourism market. The research combines
Pauwels’ (2012) multimodal discourse analysis method designed for cultural
websites with Smith’s (1998) six main institutional dimensions to seek out
potential nationalistic patterns involving the state, … Show more
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