National strategy for promotion of Russian universities in the world market of education services

Abstract

Purpose The export of Russian educational services worldwide was not considered by the Russian Government as a full-fledged economic sector until recently. However, the situation has changed since the early 2000s, when in 2002, the Russian Government approved the national strategy for higher education promotion abroad and since then has been actively working on development of incentives and measures to support Russian universities to better market themselves in a global competitive market place of higher education. The paper aims to discuss these issues. Design/methodology/approach In this paper, the authors use a systematic approach to analyze different instruments for promoting higher education services abroad, consider the current state of this issue in Russia and look at what difficulties may arise at various levels when the state attempts to implement its strategy. Findings They are formulated as a set of marketing activities at different levels (national, regional and institutional), allowing a more advantage positioning of Russian universities in the global environment. Practical implications This paper focuses on the development of a marketing strategy for universities in a dynamic setting. The urgency of the problem is determined by the fact that today universities have to deal with a number of challenges: the reduced funding; increased competition at the regional, national and global markets; the growth of the importance of international and national rankings; and demographic and social challenges. Effective positioning in the global market place can be viewed as a source of new opportunities, as well as a challenge, not easy to master in some cases. Originality/value The paper scrutinizes strategies for the promotion of Russian universities to increase effectiveness of their positioning and create for them comfortable conditions for development in the world markets of educational services. The topic of marketing of educational services worldwide for a post-Soviet country is not an issue commonly addressed in the literature today.

Análisis multicriterio para la localización de centrales fotovoltaicas de gran escala

“…A continuación, se elabora los mapas multi criterio mediante el geoprocesamiento de la información en el SIG. Mediante el Método Analítico Jerárquico (AHP) (Aggarwal & Singh, 2013) se realizó la asignación de pesos para cada subcriterio. Con los pesos obtenidos se procedió a realizar el cálculo del modelo de aptitud e impacto.…”

“…En este punto, aplicando el Método de Jerarquías Analíticas (AHP) descrito por Saaty (Aggarwal & Singh, 2013) en 1980, se asignaron los pesos según la importancia de los criterios seleccionados anteriormente.…”

“…Se divide en tres grupos ordenados jerárquicamente: objetivo o meta, criteriossubcriterios y alternativas. Estructurando piramidalmente la meta se ubica en la cima, los criterios y subcriterios en la mitad y las alternativas de decisión en la base (Aggarwal & Singh, 2013). Los elementos son evaluados en pares con respecto al nivel anterior.…”

Methodological Peculiarities of the Development of Emotional Intelligence of Competitive Graduates from Regional Higher Educational Institutes

“…As the result of the above-mentioned problems, high education, high level of knowledge, skills and competences not always influence accordingly indicators of graduate's being in demand on the labour market and success in general. Thus, the system of education faces the following contradiction: on the one hand, the growth of the indicator of the graduates' unemployment in regions because of the mismatch of skills required by employers (the problem of over-education and low education); on the other hand, the lack of knowledge and skills for the graduate's integration into the regional economy and society, quick response to changes on the regional labour market [11,12].…”