National Policy for Comprehensive Health of Lesbians, Gays, Bisexuals,Transvestites and Transgender: image analysis

Abstract

This article analyzes the communication of the cover image of the National Policy for Comprehensive Health of Lesbians, Gays, Bisexuals, Transvestites, and Transgender. This is a qualitative-descriptive study with image analysis conducted in the light of Judith Butler’s concepts. The textual corpus included 13 texts, six pictures, and the background. The main colors used were black and blue. The human figures that perform the male gender are superimposed upon those of the female gender. The texts only situate the content of the document as public policy. The principle of knowledge disseminated was gender identity, and this term was identified more frequently. The cover of the document reinforces stereotypes by representing traditional gender performances in a fixed way and disregarding the political use of the colors of the movement it purports to represent.