“…Despite the laudable richness of critical research on nation branding, work on nation branding and image politics in the Asia-Pacific has been more limited. Most comparative work on promotional politics and nation branding in Asia has remained prescriptive (Anholt, 2008;Dinnie, 2012), but critical work on individual cases in Asia has recently emerged (Barr, 2011;Cho, 2017;Edwards & Ramamurthy, 2017;Fauve, 2015;Guevarra, 2014;Valaskivi, 2013;Schwak, 2016).…”